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The abf Blog

Explore the stories behind our main stage moments, rewatch standout talks, and discover what today’s most admired leaders are really saying.

Updates
October 2, 2025
Friendship, trust, and optimism: Simon Sinek’s view on leadership

At Amsterdam Business Forum, leadership thinker and bestselling author Simon Sinek gave a masterclass in presence.

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Updates
October 2, 2025
Leadership lessons from Sanna Marin: optimism, action and integrity in crisis

Sanna Marin's message to the ABF audience is clear: optimistic leadership is not naïve. It is strategic. And in a fractured world, it is essential.

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Insights
September 27, 2025
Amsterdam Business Forum 2025 in 5 powerful quotes

One day. 3,000 leaders, managers, and entrepreneurs. And the 5 very best speakers on optimistic leadership. Amsterdam Business Forum 2025 is a wrap. That’s why we’ve captured the day for you in 5 quotes.

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Breaking
September 25, 2025
Seth Godin, Jacinda Ardern, and Steven Bartlett at ABF 2026

We’re beyond excited to announce the first international speakers for Amsterdam Business Forum 2026!

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Insights
September 9, 2025
How to make a leadership event 'rock'

Amsterdam Business Forum takes place in an unusual venue: one of Amsterdam’s most famous concert halls, AFAS Live. This choice comes with big advantages, a few challenges, and - perhaps most interestingly - a remarkable backstory

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Updates
September 4, 2025

Deep Dive: Gen-Z paradox

Deep Dive session by our partner Randstad. For Leaders and HR professionals who want to truly understand Gen-Z, close generational gaps, and secure their organization’s future.

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Insights
September 11, 2025

3 Must-watch Simon Sinek videos

We’ve selected three of our favorite Simon Sinek videos. Each one is a mini masterclass in leadership.

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Insights
September 8, 2025

New at ABF2025: Deep Dive Sessions

A brand new addition to the program during the breaks.

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Updates
February 2, 2025

What you will learn at ABF2025

You’ll walk away with clear insights for your biggest leadership questions and tools to apply the very next day.

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Updates
February 2, 2025

Audience profile: who you will meet at Amsterdam Business Forum 2025

From boardroom leaders to bold startup founders – you will meet leaders from the right levels.

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Insights
March 20, 2025

Storyline behind Optimistic Leadership

Discover the curators’ vision for this year’s theme and how we selected our speakers.

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