Amsterdam Business Forum: people centered Leadership
With AI now taking over routine tasks, and new generations entering the workforce, one thing has never been clearer: the true value of organizations lies in people as human beings.
Speakers at abf 2026:
The visionaries pushing people centered leadership
Five reasons to join Amsterdam Business Forum in 2026
If you dedicate just one day a year to your professional growth as a leader, ... make it this one.
1. World-Class Speakers
Experience insights from a lineup you won't find anywhere else. No stress or FOMO with our single-track headline only program.
2. Expand Your Network
Connect with over 3,000 like-minded leaders and entrepreneurs. Engage in vibrant conversations, forge impactful relationships, and build a powerful network that acts as your ultimate mastermind community.
3. Premium Experience
Enjoy an event crafted to perfection, marked by exceptional production standards, outstanding hospitality, and an unforgettable atmosphere.
4. Actionable Insights
Walk away equipped with at least five powerful ideas you can immediately implement at your workplace, enhancing your leadership effectiveness.
5. Inspiration High
Gain inspiration and motivation to consistently evolve as a leader. The ideas you absorb will fuel your professional journey, every single day.
What’s new
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Gain access to world-class speakers, exclusive insights, and invaluable connections
Amsterdam Business Forum brings together world-class speakers and industry leaders for a day of powerful insights, practical strategies, and high-level networking with 3,000+ executives.
Join a day of inspiration and leadership
ready to dive into the full experience.
.avif)
together and save while they’re at it.
• 5 – 9 seats – 10% (€ 1075,50 per ticket)
• 10 – 19 seats – 15% (€ 1015,75 per ticket)
• 20+ seats – 20% (€ 956 per ticket)
people who want front-row inspiration.
Discover which companies were attending abf 2026
Taets Art and Event Park offers the perfect backdrop for an unforgettable event. Where industrial heritage meets limitless creativity, every space becomes a stage for bold ideas and lasting memories.
Network directly with C-level executives and senior decision-makers, and showcase your brand to 3,000+ influential attendees.
Frequently asked questions
Clear answers to your top questions about tickets, travel, and your Amsterdam Business Forum experience.
The Amsterdam Business Forum floorplan is now available.
Use the floorplan to find the Main Stage, registration, catering areas, lounges, side events and other facilities throughout Taets.
Your ticket gives you access to the Main Stage program on the day of the event, as well as catering and a range of additional experiences and post-event materials.
Main Stage access
→ All keynote talks, panels and sessions on the Main Stage are included.
Recordings
→ Ticket holders receive on-demand access to recordings of all Main Stage talks for 30 days after the event. Access details will be sent after the event to the email address used for registration.
Catering
→ Catering is included throughout the day, including coffee, tea and soft drinks. Vegetarian and vegan options are part of our standard catering offer.
Bonus materials
→ We’ll share additional resources where possible, including blog summaries, visual recaps and – where speakers allow it – slides or handouts.
VIP tickets
→ VIP tickets include reserved seating, VIP catering throughout the day, an exclusive VIP dinner and access to VIP parking.
Side events & additional sessions
→ A variety of lounges, stages and side events take place alongside the Main Stage program. Many are freely accessible, while some breakout sessions and group programs are exclusively for participants who registered or were invited in advance.
E-ticket delivery
→ After completing your registration, you’ll receive a confirmation email. Your e-ticket, including your personal QR code, is sent by email shortly before the event. Please keep an eye on the email address you used to register.
What is the QR code for?
→ Your QR code is intended to be scanned by our team at the registration desk when you arrive. You do not need to scan it yourself.
If you scan the QR code with your own phone and nothing opens or you don’t see any information, that is completely normal. Simply have the QR code ready when you arrive and we’ll take care of the rest.
Didn’t receive your e-ticket?
→ First check your spam or junk folder. If it’s not there, email customercare@denkproducties.nl and our team will help you.
Transferring your ticket
→ You may transfer your ticket to someone else. Please email us the new participant’s name and email address in advance at customercare@denkproducties.nl, so we can update the registration and make check-in as smooth as possible.
Changing or cancelling
→ Need to change or cancel your booking? Contact customercare@denkproducties.nl. Any changes or refunds are subject to the event’s terms and conditions.
Travelling by public transport
→ We recommend travelling to Zaandam Station. From there, our free ABF shuttle buses will take you directly to Taets.
The shuttles run continuously between Zaandam Station and Taets throughout the day. ABF hosts will be at Zaandam Station to show you where to go and guide you towards the shuttle buses.
Regular public bus connections from Zaandam Station are also available.
Travelling by car
→ If you’re travelling by car, navigate to:
Stormhoek
1506 SW Zaandam
Follow the ABF signage as you approach the venue; this will guide you to the designated parking area.
From the parking area, our mobility partner Polestar will offer rides to the event site. In addition, free ABF shuttle buses will run continuously between the parking area and the event site throughout the day, including before and after the program.
VIP parking
→ VIP ticket holders can park directly on the Taets grounds, close to the entrance of the VIP Area. Navigate directly to Taets Art & Event Park and follow the signs.
Doors & program times
→ The venue opens at 08:00. Doors to the Main Stage open from 08:30, and the Main Stage program starts at 09:30 sharp.
When to arrive
→ We recommend arriving between 08:00 and 08:45 This gives you plenty of time to travel from the station or parking area, check in, enjoy breakfast and find your way around before the Main Stage program begins.
Registration
→ Have your e-ticket with QR code ready on your phone when you arrive. Our registration team will scan the QR code and check you in.
Your registration location depends on your personal program. Check the ABF app before arrival to see where you should register.
If you are assigned to a specific building, you can head straight there in the morning and register at that location. All other participants register at Building #1.
If you’re unsure where to go, check your personal program in the app or ask one of our ABF hosts on site. They’ll be happy to point you in the right direction.
Breakfast
→ Arriving early? Breakfast, coffee and tea will be waiting for you at the venue.
ABF app
→ We recommend having the Amsterdam Business Forum app ready before you arrive. It’s your digital guide during the day, with your personal program, times, locations and the latest event information.
Your lanyard colour also corresponds with your personal program. Our hosts will also be available throughout the venue if you need help finding your way.
→ If you are assigned to a specific building, food and drinks are available there during arrival and the breaks.
For all other participants, catering is available in the Main Lobby in Building #1.
At the end of the day, the reception takes place in the Main Lobby in Building #1 for everyone.
Seating
→ General admission has free seating in the stands.
VIP guests and some pre-registered groups have designated seating. If you’re attending with a colleague and would like to sit together, we recommend entering the Main Stage together.
Leaving & re-entering
→ You may leave the event site during the day. When re-entering, please keep your badge with you. Staff may also ask to see your e-ticket.
Dietary options
→ Our standard catering includes plenty of vegetarian and vegan options, so you do not need to submit these separately.
Allergies & other dietary requirements
→ Allergies and specific dietary requirements were collected in advance so our catering team could prepare accordingly.
If you have an allergy or dietary requirement that you have not yet shared with us, please contact customercare@denkproducties.nl as soon as possible. As catering arrangements are now being finalised, we cannot guarantee that late requests can still be accommodated, but we will always check what is possible.
Accessibility needs
→ If you need support relating to mobility, visual or hearing impairment, or another accessibility requirement, contact customercare@denkproducties.nl and let us know what would help. We’ll work with the venue to find the best possible solution.
Nursing & prayer rooms
→ A Nursing Room and Prayer Room are available in Building #4. Their locations are shown on the floorplan.
Language
→ Yes. All Main Stage talks are presented in English.
Recordings
→ All Main Stage talks are recorded. Ticket holders receive on-demand access for 30 days after the event. Access instructions will be sent to the email address used for registration.
Slides & handouts
→ We’ll share additional materials where speakers allow it, including blog summaries, visual recaps and – where permission is granted – slides or handouts. Not every speaker allows their presentation materials to be shared.
Photos & filming
→ You’re welcome to take photos during the event, but please be considerate of speakers and fellow attendees and avoid obstructing views or using flash during talks.
Official photographers and filmmakers will also be present throughout the event, so you may appear in event photography or video footage.
Selfies, signings & speaker access
→ Speaker availability for selfies or book signings cannot be guaranteed due to schedules and security.
Some speakers will take part in scheduled book signings at the Managementboek Bookstore. Check the ABF app for the latest signing schedule and times.
Alongside the Main Stage, you’ll find several side events, lounges and experiences throughout the venue. Many are freely accessible, while some breakout sessions and group programs are pre-booked or reserved for specific groups. Check your personal program in the ABF app to see which sessions and locations apply to you.
emagine Stage
→ Cutting-edge insights on Transformational Leadership, led by thought leaders driving AI-powered transformations. Check the line-up in the ABF app.
Microsoft AI Connection Hub
→ Immerse yourself in the world of AI with top use cases, round-table dialogues and the opportunity to build your own agent.
BNR Live Studio
→ BNR broadcasts live from Amsterdam Business Forum throughout the day. Stop by the studio to listen in and experience the live radio broadcast up close.
11:00–13:30: Zakendoen – Thomas van Zijl
16:00–18:30: Friday Move – Wilfred Genee
Managementboek Bookstore
→ Browse and buy a selection of books at the Managementboek Bookstore. Book signings take place here throughout the day. Check the ABF app for the signing schedule and times.
Introvert Lounge
→ Calm, cozy and quiet. A place to step away from the intensity of the Forum. No social interaction needed here — simply recharge and chill.
Business Lounge
→ Networking made easy. Use the Connect feature in the ABF app to find and connect with other participants. This is the place to meet, network and do business.
Aruba Bar
→ Stop by the Aruba Bar for refreshing drinks and delicious cocktails and mocktails throughout the day.
Best moments from past conferences
Experience the energy and inspiration that define the Amsterdam Business Forum, from world-class speakers to unforgettable connections.
