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DenkProducties
Sep 24th 2027
Ahoy Rotterdam

Business
Forum 2027:
Reinvent before you have to

Super early bird tickets are now availableBring your team: group tickets availableBest time to book = nowYes, that Oprah. Live in Rotterdam
Super early bird tickets are now availableBring your team: group tickets availableBest time to book = nowYes, that Oprah. Live in Rotterdam
woman in audience
Microsoft partner logo
2
+
World-class speakers
7
+
Countries represented
1
K+
Attendees
In today's rapidly changing world, we need Reinvention. Leaders who don't just adapt to change, but change before circumstances force them to. Leaders who reinvent, challenge their own success, question what once worked, and guide their organizations toward what's next.

we are gathering the world's top minds to share their insights on Reinvention.

Oprah Winfrey
Oprah Winfrey
Global media pioneer and self made entrepreneur
Philippe Aghion
Philippe Aghion
Nobel Prize-winning economist, pioneer of the theory of creative destruction
Pieter Zwart
Pieter Zwart
Founder & CEO of Coolblue
Rahaf Harfoush
Rahaf Harfoush
Digital anthropologist and New York Times best-selling author
Ikenna Azuike
Moderator

Five reasons to join Business Forum in 2027

If you dedicate just one day a year to your professional growth as a leader, ... make it this one.

1. World-Class Speakers
Experience insights from a lineup you won't find anywhere else. No stress or FOMO with our single-track headline only program.

2. Expand Your Network
Connect with over 3,000 like-minded leaders and entrepreneurs. Engage in vibrant conversations, forge impactful relationships, and build a powerful network that acts as your ultimate mastermind community.

3. Premium Experience
Enjoy an event crafted to perfection, marked by exceptional production standards, outstanding hospitality, and an unforgettable atmosphere.

4. Actionable Insights
Walk away equipped with at least five powerful ideas you can immediately implement at your workplace, enhancing your leadership effectiveness.

5. Inspiration High
Gain inspiration and motivation to consistently evolve as a leader. The ideas you absorb will fuel your professional journey, every single day.

What’s new

Insights
September 29, 2026
A trophy for failing: five insights from Steven Bartlett

Steven Bartlett shares 5 lessons on experimentation, failure and building great teams. Discover how small improvements can create stronger organizations.

Insights
September 24, 2026
Why Seth Godin keeps a $40 billion T-shirt in a box (plus 5 lessons for you)

Seth Godin shares 5 powerful lessons on AI, change and leadership. Discover how to stay relevant, take ownership and do work that truly matters.

Insights
September 22, 2026
Snoop or Vanilla Ice? Five growth lessons from Diana Kander

Diana Kander shares 5 powerful lessons on curiosity, innovation and growth. Discover how to challenge old habits, rethink success and keep moving forward.

Insights
September 21, 2026
Amsterdam Business Forum 2026 in 7 quotes

Amsterdam Business Forum 2026 is a wrap. Discover 7 powerful lessons on People Centered Leadership, with practical takeaways you can apply right away.

Insights
September 18, 2026
Oprah Winfrey, Philippe Aghion, Rahaf Harfoush and Pieter Zwart to speak at Business Forum 2027

On 24 September 2027, Business Forum arrives at Ahoy Rotterdam for the leadership event of the year. We know the date, the theme and the first headline speakers.

Insights
June 18, 2026
The Storyline of Amsterdam Business Forum 2026

Three blocks. Six speakers. One storyline. Discover how Diana Kander, Seth Godin, Ahmed Aboutaleb, Jacinda Ardern, Eva de Mol and Steven Bartlett fit into one carefully crafted programme around this year's theme: People Centered Leadership.

Insights
June 11, 2026
WHO'S COMING TO AMSTERDAM BUSINESS FORUM 2026?

With 2,268 leaders and entrepreneurs already registered and 76% of all seats sold, Amsterdam Business Forum 2026 is shaping up to be one of the most anticipated leadership events of the year.

Insights
June 7, 2026
Lead with love, not hustle: 3 insights from Seth Godin

Most leaders want to make a difference. But today's world turns almost everything into a transaction. Last year, Simon Sinek took the stage at Amsterdam Business Forum. This year, Seth Godin follows. In a recent conversation on A Bit of Optimism, they shared three lessons every leader should hear.

Insights
May 27, 2026
Stop managing your time. Start defending it: 5 insights from Diana Kander

You start the day with a plan. Then the emails arrive. Diana Kander explains why your productivity problem is not your fault and what to do about it.

Insights
April 8, 2026
9 gems from Seth Godin's blog on People Centered Leadership

Seth takes the stage at Amsterdam Business Forum 2026. So we went digging in his archive. What does Seth say about humans in an AI-driven world?

Updates
February 2, 2026
Audience profile: who you will meet at Amsterdam Business Forum 2026

From boardroom leaders to bold startup founders – you will meet leaders from the right levels.

Insights
January 26, 2026
Steven Bartlett: 5 striking lessons to build strong teams

Steven Bartlett spoke to hundreds of leaders for his podcast and book The Diary of a CEO. Uncovering powerful leadership insights for building strong, high-performing teams. In this article we share 5 striking lessons

Updates
October 13, 2025
ABF2025: The Ratings!

We received 597 reviews: thank you for all this great feedback!

Breaking
October 5, 2025
Seth Godin, Jacinda Ardern, and Steven Bartlett at ABF 2026

We’re beyond excited to announce the first international speakers for Amsterdam Business Forum 2026!

Insights
September 27, 2025
Amsterdam Business Forum 2025 in 5 powerful quotes

One day. 3,000 leaders, managers, and entrepreneurs. And the 5 very best speakers on optimistic leadership. Amsterdam Business Forum 2025 is a wrap. That’s why we’ve captured the day for you in 5 quotes.

Insights
September 11, 2025
3 Must-watch Simon Sinek videos

We’ve selected three of our favorite Simon Sinek videos. Each one is a mini masterclass in leadership.

Insights
September 9, 2025
How to make a leadership event 'rock'

Amsterdam Business Forum takes place in an unusual venue: one of Amsterdam’s most famous concert halls, AFAS Live. This choice comes with big advantages, a few challenges, and - perhaps most interestingly - a remarkable backstory

Insights
May 30, 2025
How to be happier and more productive

Neil Pasricha shares his 2-minute morning routine and the powerful reverse success formula

Insights
April 9, 2025
Rewatch the best speech of ABF 2024

We reached out to Joseph, and he gave us permission to share his powerful talk.

Insights
March 20, 2025
Storyline behind Optimistic Leadership

Discover the curators’ vision for this year’s theme and how we selected our speakers.

Updates
February 2, 2025
What you will learn at ABF2025

You’ll walk away with clear insights for your biggest leadership questions and tools to apply the very next day.

Gain access to world-class speakers, exclusive insights, and invaluable connections

Business Forum brings together world-class speakers and industry leaders for a day of powerful insights, practical strategies, and high-level networking with 3,000+ executives.

a woman on stage presenting
AGENDA AT
A GLANCE
9:30 am
Opening
by our host Ikenna Azuike

Opening

9:45 am
Block 1: The World Reinvented
Rahaf Harfoush

Innovating at AI speed

10:30 am
Block 1: The World Reinvented
Speaker TBA

Leading when certainty disappears

11:30 am
Break #1

Side sessions, lunch, networking and VIP session with Rahaf Harfoush (VIP ticket holders)

12:45 pm
Block 2: Reinvent Your Company
Philippe Aghion (FR)

The power of creative destruction

1:15 pm
Block 2: Reinvent Your Company
Speaker TBA

Reinvent through radical focus

1:45 pm
Block 2: Reinvent Your Company
Pieter Zwart (NL)

Reinvent before you have to

2:15 pm
Break #2

Side sessions, energizer snacks, networking and VIP session with Pieter Zwart (VIP ticket holders)

3:30 pm
Block 3: Reinvent Yourself
Oprah Winfrey (USA) — keynote + moderated Q&A

Become the leader your future requires

5:15 pm
Closing and reception

Closing and reception

Get your tickets

Join a day of
inspiration and
leadership

Most chosen
Regular ticket
Perfect for ambitious professionals
ready to dive into the full experience.
€1295
€995
Access to all keynote sessions, panels, and workshops
Networking opportunities with 3,000+ business leaders
Complimentary lunch, coffee, and refreshments
Post-event access to session recordings
Smart choice
Group ticket
Perfect for teams who want to learn
together and save while they’re at it.
up to
20% off
Everything in a Regular ticket – access to all keynotes, panels & workshops
Group lunch options available
Discounted rates:
• 5 – 9 seats – 10% (€ 895,50 per ticket)
• 10 – 19 seats – 15% (€ 845,75 per ticket)
• 20+ seats – 20% (€ 796 per ticket)
Exclusive experience
VIP ticket
An exclusive package designed for
people who want front-row inspiration.
€1895
€1495
Access to VIP front-row seating at the main stage and our VIP lounge
Private VIP session with Pieter Zwart on Customer Obsession
Private VIP session with Rafah Harfoush on Digital Culture
VIP dinner and drinks to close the day
Limited availability!
Limited availability!
Limited availability!
Limited availability!
Limited availability!
Limited availability!
Limited availability!
Limited availability!
Limited availability!
Limited availability!
Business Forum brochure

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Rotterdam Ahoy offers the perfect backdrop for this unforgettable event. Home to the largest arena in the Netherlands and host to everything from the Eurovision Song Contest to North Sea Jazz, it has the space and the atmosphere for a forum of this scale.

Rotterdam Ahoy at dusk, the new home of Business Forum.
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15
+
Sponsors over the years
Logo Smarter Ventures
Logo Polestar
55
%
Return rate for sponsors
Position your brand as a thought leader in a community of innovators

Network directly with C-level executives and senior decision-makers, and showcase your brand to 3,000+ influential attendees.

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HEAR FROM
PAST ATTENDEES
mieke-van-hoydonck
Play video
|
Mieke van Hoydonck
Mieke van Hoydonck
The inspiration and knowledge gained at ABF will not only make me a stronger leader, but also a better person in general.
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|
Bas van der Veldt
Bas van der Veldt
Business Forum is an event where I connect and meet with fellow leaders, get surprised and inspired to make my company better! It's a day well spent.
Play video
|
Noreen Lanigan
Noreen Lanigan
Hands down, the best conference I've ever attended.
mieke-van-hoydonck
Play video
|
Mieke van Hoydonck
Mieke van Hoydonck
The inspiration and knowledge gained at ABF will not only make me a stronger leader, but also a better person in general.
Play video
|
Bas van der Veldt
Bas van der Veldt
Business Forum is an event where I connect and meet with fellow leaders, get surprised and inspired to make my company better! It's a day well spent.
Play video
|
Noreen Lanigan
Noreen Lanigan
Hands down, the best conference I've ever attended.

Frequently asked questions

Clear answers to your top questions about tickets, travel, and your Business Forum 2027 experience.

Tickets & Registration

1. What's included in my Business Forum ticket?

Your Regular ticket includes:

  • - Access to the Main Stage program
  • - Catering throughout the day, including lunch, coffee, tea and refreshments
  • - Networking opportunities with thousands of business leaders and professionals
  • - Access to Main Stage session recordings for 30 days after the event

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Additional sessions and experiences may require separate registration or a specific ticket type.

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2. What's the difference between a Regular, Group and VIP ticket?

- Regular ticket: Includes the Main Stage program, catering, networking opportunities and post-event recordings.

- Group ticket: Includes everything in a Regular ticket, with discounted rates for groups of five or more participants. Group lunch options are also available.

- VIP ticket: Includes reserved front-row seating, access to the VIP lounge, private VIP sessions with Pieter Zwart and Rahaf Harfoush, and a VIP dinner and drinks to close the day.

You can find the latest ticket options and prices on our website.

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3. How and when will I receive my e-ticket?

After completing your registration, you'll receive a confirmation email.

Your personal e-ticket, including a QR code, will be sent to the email address used for registration shortly before the event.

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You don't need to print your ticket. Simply have the QR code ready on your phone when you arrive.

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4. Can I transfer my ticket to someone else?

Yes! If you're unable to attend, you can transfer your ticket to a colleague or someone else.

Simply email customercare@denkproducties.nl with the new participant's full name and email address. Our team will update the registration accordingly.

‍

5. Can I cancel my ticket?

If you need to cancel your booking, please contact customercare@denkproducties.nl.

Cancellation requests are handled in accordance with our General Terms & Conditions. Our customer care team will be happy to explain the options available for your booking.

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6. How and when will I receive my invoice?

After registering, you'll receive your invoice by email.

If you have questions about your invoice or need to update your billing details, please contact customercare@denkproducties.nl.

Event Information & Program

1. When and where will Business Forum 2027 take place?

Business Forum 2027 will take place on Friday, 24 September 2027, at Rotterdam Ahoy in the Netherlands.

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Registration starts at 08:00, the Main Stage program starts at 09:30, and the program closes at 17:15, followed by drinks.

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2. Can I arrive later or leave before the end of the program?

Absolutely! Registration will remain open throughout the day, so you're welcome to arrive later or leave earlier if needed.

We recommend attending the full program so you don't miss any sessions.

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If you're running late or unable to attend part of the program, you can follow the livestream, which is available to ticket holders. You'll also receive access to recordings of the Main Stage sessions for 30 days after the event, so you can catch up on anything you've missed.

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3. Can I sit wherever I want, or will I be assigned a seat?

Certain ticket types and groups, including VIP ticket holders, have reserved seating areas. If this applies to your ticket, you will be informed accordingly.

All other seating at the Main Stage is free seating, so you're welcome to choose your own seat.

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4. Will all presentations be in English, and can I watch them afterwards?

Yes, all Main Stage presentations will be in English.

After the event, ticket holders will receive access to recordings of the Main Stage sessions for 30 days.

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Where speakers give permission, we'll also share additional materials, such as slides, handouts and event summaries.

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5. Can I meet Oprah Winfrey during Business Forum 2027?

Oprah Winfrey will appear on the Main Stage during Business Forum 2027, where she will deliver a keynote and participate in a moderated Q&A.

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There are currently no separate meet-and-greet sessions or personal meetings with Oprah Winfrey scheduled as part of the event program.

Location & Facilities

1. How do I get to Rotterdam Ahoy?

Rotterdam Ahoy is easily accessible by public transport, car and bicycle.

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- By public transport: From Rotterdam Central Station, take metro line D or E towards Zuidplein. Get off at Zuidplein station, from where it's approximately a five-minute walk to Rotterdam Ahoy.

- By car: For the Ahoy car park, navigate to Jacob Kleiboerweg 80, 3084 BA Rotterdam.

- By bicycle: Rotterdam Ahoy has a free, unguarded bicycle parking area at the front of the venue.

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2. Can I park at Rotterdam Ahoy and how much does it cost?

Yes! Rotterdam Ahoy has more than 2,500 parking spaces directly next to the venue. Parking is not free.You can purchase a parking ticket with parking guarantee in advance via Rotterdam Ahoy. This ensures you can enter the car park even if the signs around Ahoy indicate that it is full.

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We recommend booking your parking in advance. You can find the current parking rates and purchase your parking ticket directly via:

Book your parking at Rotterdam Ahoy

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3. Can I make a phone or video call during the event?

Yes! If you need to make a phone or video call during the event, there are plenty of spaces available where you can step away from the crowd and take your call in a quiet environment.

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4. Is there a cloakroom, and can I leave my suitcase there?

Yes, a staffed cloakroom will be available during Business Forum 2027, where you can leave your coat and personal belongings.

You can also leave your suitcase at the cloakroom if needed.

Food & Drinks

1. Are food and drinks included, and can you accommodate dietary requirements?

Yes! Catering is included in your ticket, with lunch, coffee, tea and refreshments available throughout the day.

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Vegetarian and vegan options are part of our standard catering offer.

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Do you have a food allergy or another specific dietary requirement? Please let us know by emailing customercare@denkproducties.nl no later than Friday, 3 September 2027, so we can coordinate with our catering team.

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Still have a question?

Our customer care team is happy to help!

Contact us at customercare@denkproducties.nl and we'll get back to you as soon as possible.

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Best moments from past conferences

Experience the energy and inspiration that define the Business Forum, from world-class speakers to unforgettable connections.

See more highlights
Founder of THIS IS FREE FASHION, Lot van Os
Unique musician performances
Founder Hans giving away t-shirts