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The abf Blog

Explore the stories behind our main stage moments, rewatch standout talks, and discover what today’s most admired leaders are really saying.

Insights
May 27, 2026
Stop managing your time. Start defending it: 5 insights from Diana Kander

You start the day with a plan. Then the emails arrive. Diana Kander explains why your productivity problem is not your fault and what to do about it.

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Insights
May 7, 2026
Seth, Jacinda and Steven on People Centered Leadership

Seth Godin, Jacinda Ardern and Steven Bartlett take the stage at Amsterdam Business Forum 2026. We looked at the ideas that connect three very different thinkers. What do they teach us about people-centred leadership?

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Insights
April 22, 2026
Jacinda Ardern on empathetic leadership: 5 strong ideas

Jacinda Ardern takes the stage at Amsterdam Business Forum 2026. So we went back to the moments that changed leadership. What does Ardern teach us about empathy under pressure?

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Insights
April 8, 2026
9 gems from Seth Godin's blog on People Centered Leadership

Seth takes the stage at Amsterdam Business Forum 2026. So we went digging in his archive. What does Seth say about humans in an AI-driven world?

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Updates
February 25, 2026
5 reasons to attend Amsterdam Business Forum 2026

On 18 September 2026, we bring six exceptional speakers together at Taets Art and Event Park in Amsterdam. Here are five reasons you’ll want to be there in person.

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Updates
October 2, 2025

Leadership lessons from Sanna Marin: optimism, action and integrity in crisis

Sanna Marin's message to the ABF audience is clear: optimistic leadership is not naïve. It is strategic. And in a fractured world, it is essential.

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Updates
October 2, 2025

Stop hoping for normal: Peter Hinssen on weaponizing uncertainty

At Amsterdam Business Forum 2025 Peter Hinssen leaves no doubt: uncertainty isn’t a phase, it’s the Never Normal. And leaders who wait for stability will miss their chance.

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Updates
October 2, 2025

Summary - Deep Dive: Dare to ask

Powered by: Durftevragen

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Insights
September 27, 2025

Amsterdam Business Forum 2025 in 5 powerful quotes

One day. 3,000 leaders, managers, and entrepreneurs. And the 5 very best speakers on optimistic leadership. Amsterdam Business Forum 2025 is a wrap. That’s why we’ve captured the day for you in 5 quotes.

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Breaking
October 5, 2025

Seth Godin, Jacinda Ardern, and Steven Bartlett at ABF 2026

We’re beyond excited to announce the first international speakers for Amsterdam Business Forum 2026!

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Insights
September 9, 2025

How to make a leadership event 'rock'

Amsterdam Business Forum takes place in an unusual venue: one of Amsterdam’s most famous concert halls, AFAS Live. This choice comes with big advantages, a few challenges, and - perhaps most interestingly - a remarkable backstory

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