Experience an unforgettable day at ABF 2026

Early bird deal ends January 30th!Early bird deal ends January 30th!Early bird deal ends January 30th!Early bird deal ends January 30th!
Early bird deal ends January 30th!Early bird deal ends January 30th!Early bird deal ends January 30th!Early bird deal ends January 30th!

THe program

ABF AGENDA
ABF AGENDA
ABF AGENDA
ABF AGENDA
9:30

Opening by host Ikenna Azuike

Block 1: HUMANS IN DIGITAL ORGANIZATIONS

Seth Godin
Living legend in leadership and marketing

Uniquely human:
Why creativity, empathy and initiative matter

  • How do creativity, empathy, and initiative give us an edge in the age of AI?
  • Why do human qualities matter more as algorithms take over routine work?
  • How can people become the differentiator in digitally transformed organizations?
Eva de Mol
Leading tech investor

Building wisely:
Cutting-edge insights from innovative startups

  • What can we learn from startups that put people first while leveraging AI?
  • How do innovative companies use tech wisely without losing their human core?
  • Which lessons from fast-moving founders can larger organizations apply today?
11:15

Lunch Break 1

Side sessions, networking and VIP session with Seth Godin (VIP ticket holders)

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12:45

Opening block 2 by host Ikenna Azuike

Block 2: EMPATHY OVER DOMINANCE

Ahmed Aboutaleb
Former Mayor of Rotterdam

Human leadership:
How humanity, inclusivity, and vision can guide leadership

  • How do you lead with humanity and inclusivity in times of polarization?
  • What role does empathy play in building trust across diverse communities?
  • Can leaders combine vision with compassion to navigate complex challenges?
Jacinda Ardern
Former Prime Minister of New Zealand

Empathetic leadership:
Why consensus builds lasting results

  • How do you balance strength and empathy as a modern leader?
  • Why does consensus-building often create more lasting results than conflict?
  • How can compassionate leadership inspire resilience in uncertain times?

14:15

Lunch Break 2

Side sessions, networking and VIP session with Jacinda Ardern (VIP ticket holders)

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15:45

Opening block 3 by host Ikenna Azuike

Block 3: HUMAN CENTERED ORGANIZATIONS

Steven Bartlett
Entrepreneur & host of The Diary of a CEO

Human-centered organizations:
Shaping teams for long-term success

  • How do you build a culture where people feel inspired to stay and grow?
  • Why do people-centered organizations often achieve sustainable success?
  • How can putting employees first transform relationships with stakeholders?
17:15

Closing and reception

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Speakers at abf 2026:
The visionaries pushing people centered leadership

Seth Godin
Living legend in leadership and marketing
Jacinda Ardern
Former Prime Minister of New Zealand
Steven Bartlett
Entrepreneur & host of The Diary of a CEO
Eva de Mol
Leading tech investor
Ahmed Aboutaleb
Former Mayor of Rotterdam
Ikenna Azuike
Moderator
Get your tickets

Join a day of
inspiration and
leadership

Most chosen
Regular ticket
Perfect for ambitious professionals
ready to dive into the full experience.
€1095
Access to all keynote sessions, panels, and workshops
Networking opportunities with 3,000+ business leaders
Complimentary lunch, coffee, and refreshments
Post-event access to session recordings
Smart choice
Group ticket
Perfect for teams who want to learn
together and save while they’re at it.
up to
20% off
Everything in a Regular ticket – access to all keynotes, panels & workshops
Group lunch options available
Discounted rates:
• 5 – 9 seats – 10% (€ 985,50 per ticket)
• 10 – 19 seats – 15% (€ 930,75 per ticket)
• 20+ seats – 20% (€ 876 per ticket)
Exclusive experience
VIP ticket
An exclusive package designed for
people who want front-row inspiration.
€1595
Access to VIP front-row seating at the main stage and our VIP lounge
Private VIP session with Seth Godin on Marketing and Change Insights
Private VIP session with Jacinda Ardern on Leadership Under Pressure
VIP dinner and drinks to close the day
Limited availability!
Limited availability!
Limited availability!
Limited availability!
Limited availability!
Limited availability!
Limited availability!
Limited availability!
Limited availability!
Limited availability!

Taets Art and Event Park offers the perfect backdrop for an unforgettable event. Where industrial heritage meets limitless creativity, every space becomes a stage for bold ideas and lasting memories.

A picture from Taets Art and Event Park. The location for ABF2026.

Frequently asked questions

Clear answers to your top questions about tickets, travel, and your Amsterdam Business Forum experience.

What's included in my ticket to Amsterdam Business Forum?

Everything you need for a focused, worry-free day. Your ticket covers access to all sessions, unlimited coffee/tea/soft drinks, generous (vegetarian-friendly) catering in every break, a free cloakroom for coats and bags, and when speakers allow it, digital hand-outs e-mailed afterwards.

How and when will I receive my e-ticket - and how do I pay?

After you register, you’ll get an invoice by e-mail within 5 business days (payment by bank transfer within 14 days, prices excl. 21 % VAT). Your personal e-ticket with QR-code arrives by e-mail no later than one day before the event - simply print it or show it on your phone at the registration desks.

I can’t attend after I’ve booked – what are my options?

Give your ticket to someone else (free of charge).
Tickets are personal, but you can transfer yours to a colleague or friend at any time. Just e-mail the new participant’s full name, e-mail address and company details to customercare@denkproducties.nl and we’ll take care of the rest.

Cancel your order within 30 days.
Changed your mind? You can cancel in writing (an e-mail is fine) within 30 days of placing your order, provided your request also reaches us more than 30 days before the event date.

If we have to move the event.
Should circumstances force us to reschedule, we’ll contact you immediately and set a new date. Your ticket simply rolls over - same programme, same speakers, no extra cost.

(For the full legal wording, see our General Terms & Conditions, which always take precedence.)

How do I get to AFAS Live! and where can I park?

Public transport: Step off at Amsterdam Bijlmer ArenA (train / metro / bus). The venue’s entrance is a two-minute walk.

By car: Navigate to Johan Cruijffboulevard 590 and follow signs to parkings P3 – P6. All P-garages have a special event rate from four hours before until two hours after the forum. Just follow the “ArenA Boulevard” signs to the entrance.

Do you cater for special diets and accessibility needs?

Absolutely. The venue is wheelchair-friendly and we can accommodate allergies, dietary restrictions, visual impairments and other needs. E-mail us at customerservice@abforum.nl at least two weeks in advance so we can arrange the perfect setup for you. Vegetarian options are already plentiful - no notice required.

Still have a question?

Call us on +31 20 303 3825 or e-mail customerservice@abforum.nl – we’re happy to help.

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