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The abf Blog

Explore the stories behind our main stage moments, rewatch standout talks, and discover what today’s most admired leaders are really saying.

Updates

October 2, 2025

Friendship, trust, and optimism: Simon Sinek’s view on leadership

At Amsterdam Business Forum, leadership thinker and bestselling author Simon Sinek gave a masterclass in presence.

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October 2, 2025

Think success brings happiness? Neil Pasricha proves you wrong

At Amsterdam Business Forum 2025, bestselling author and positive psychologist Neil Pasricha flipped the script.

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October 2, 2025

From friction to fuel: Eliza Filby on leading four generations

Eliza Filby's keynote was a call to arms for leaders to stop blaming younger (or older) colleagues.

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October 2, 2025

Leadership lessons from Sanna Marin: optimism, action and integrity in crisis

Sanna Marin's message to the ABF audience is clear: optimistic leadership is not naïve. It is strategic. And in a fractured world, it is essential.

Updates

October 2, 2025

Stop hoping for normal: Peter Hinssen on weaponizing uncertainty

At Amsterdam Business Forum 2025 Peter Hinssen leaves no doubt: uncertainty isn’t a phase, it’s the Never Normal. And leaders who wait for stability will miss their chance.