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Best time to book = nowVIP Tickets almost sold-outSecure your tickets now for the best priceBring your team: group tickets available

The abf Blog

Explore the stories behind our main stage moments, rewatch standout talks, and discover what today’s most admired leaders are really saying.

Updates
February 25, 2026
5 reasons to attend Amsterdam Business Forum 2026

On 18 September 2026, we bring six exceptional speakers together at Taets Art and Event Park in Amsterdam. Here are five reasons you’ll want to be there in person.

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Insights
January 26, 2026
Steven Bartlett: 5 striking lessons to build strong teams

Steven Bartlett spoke to hundreds of leaders for his podcast and book The Diary of a CEO. Uncovering powerful leadership insights for building strong, high-performing teams. In this article we share 5 striking lessons

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Updates
October 13, 2025
ABF2025: The Ratings!

We received 597 reviews: thank you for all this great feedback!

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Updates
October 2, 2025
Friendship, trust, and optimism: Simon Sinek’s view on leadership

At Amsterdam Business Forum, leadership thinker and bestselling author Simon Sinek gave a masterclass in presence.

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Updates
October 2, 2025
Leadership lessons from Sanna Marin: optimism, action and integrity in crisis

Sanna Marin's message to the ABF audience is clear: optimistic leadership is not naïve. It is strategic. And in a fractured world, it is essential.

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Updates
October 2, 2025

Think success brings happiness? Neil Pasricha proves you wrong

At Amsterdam Business Forum 2025, bestselling author and positive psychologist Neil Pasricha flipped the script.

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Updates
October 2, 2025

From friction to fuel: Eliza Filby on leading four generations

Eliza Filby's keynote was a call to arms for leaders to stop blaming younger (or older) colleagues.

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Updates
October 2, 2025

Leadership lessons from Sanna Marin: optimism, action and integrity in crisis

Sanna Marin's message to the ABF audience is clear: optimistic leadership is not naïve. It is strategic. And in a fractured world, it is essential.

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Updates
October 2, 2025

Stop hoping for normal: Peter Hinssen on weaponizing uncertainty

At Amsterdam Business Forum 2025 Peter Hinssen leaves no doubt: uncertainty isn’t a phase, it’s the Never Normal. And leaders who wait for stability will miss their chance.

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Updates
October 2, 2025

Summary - Deep Dive: Dare to ask

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Insights
September 27, 2025

Amsterdam Business Forum 2025 in 5 powerful quotes

One day. 3,000 leaders, managers, and entrepreneurs. And the 5 very best speakers on optimistic leadership. Amsterdam Business Forum 2025 is a wrap. That’s why we’ve captured the day for you in 5 quotes.

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