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Summary - Deep Dive: State of AI

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Nynke Verdonschot
Eventmanager
October 6, 2025

AI is everywhere, but where is it really taking us and what are the 5 forces leaders must navigate in unprecedented times? In this Deep Dive, ACD’s Chris Nauerz and leaders from Schiphol and Checkatrade unpacked the opportunities, fears and realities of AI adoption.

From Claude Shannon’s information theory to today’s trillion-parameter models, the message was clear: the real challenge isn’t the tech itself, but how leaders implement and adopt it.

“Technology will always outpace our ability to adopt it - so the question is, how to navigate and lead?”


3 Key Insights

  • Invest ahead of the curve. Don’t just chase hype cycles - prepare your teams and business models for what’s coming in 6–12 months
  • Focus on adoption, not just innovation. AI projects fail without governance, culture and the ability to implement at scale
  • Data is your differentiator. Everyone has access to the same models. Proprietary,well-governed data is where you win


“Don’t focus on the rate of change - focus on the rate of adoption.”

From Schiphol’s AI-powered passenger flow and even toilet cleaning(1). Not forgetting the fast rate website visits are declining due to AI, the stories showed AI isn’t abstract anymore.

“Take a breath, cut through the noise, and ask: what really matters in this debate?”

Video

The State of AI


Podcast

Denktank with Elianne Anemaat

Partner Download

Slides an more