The abf Blog

Stay overnight at a special ABF2026 rate and join our exclusive pre-event at WestCord Fashion Hotel Amsterdam, including an inspiring talk by Elke Van Hoof and a 5-course walking dinner in the Skybar.

Three blocks. Six speakers. One storyline. Discover how Diana Kander, Seth Godin, Ahmed Aboutaleb, Jacinda Ardern, Eva de Mol and Steven Bartlett fit into one carefully crafted programme around this year's theme: People Centered Leadership.

With 2,268 leaders and entrepreneurs already registered and 76% of all seats sold, Amsterdam Business Forum 2026 is shaping up to be one of the most anticipated leadership events of the year.

Most leaders want to make a difference. But today's world turns almost everything into a transaction. Last year, Simon Sinek took the stage at Amsterdam Business Forum. This year, Seth Godin follows. In a recent conversation on A Bit of Optimism, they shared three lessons every leader should hear.

You know them from the Amsterdam Business Forum 2024 stage: Adam Grant and Brené Brown. Both also sat down with Steven Bartlett, host of Diary of a CEO and headline speaker at Amsterdam Business Forum 2026. As a preview of September 18, we went back to both episodes and listened with a different ear: what can we learn from Steven himself?