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DenkProducties presents:

Amsterdam Business Forum 2022

19 September 2022 – AFAS Live – Amsterdam 

Future Focused Leadership

Learn from the best thinkers in the world, get actionable take-aways and meet new business friends in this new and unique leadership event. 

Amsterdam Business Forum = way too awesome for a conference

Amsterdam Business Forum will be your best working day of 2022. Buckle up for an awesome event full of wisdom, inspiration and experience. We guarantee that you return to your office with a head full of new ideas, flames in your eyes and new business friends.

This is the event Holland has been waiting for. Now is your first opportunity to join:


Yuval Noah


Historian, philosopher and best-selling author of ‘Homo Deus’ and ‘Sapiens’.

The future of leadership



Number #1 business thinker of the world, Harvard Professor and leading expert in Psychological Safety.

Psychological safety in teams



Athlete, entrepeneur, music producer and the fastest man on the planet.

Peak performance and talent development



Author, speaker and inventor of the Business Model Canvas.

Business Model Innovation and the Invincible Company



Succesful entrepeneur and founder of several sustainable companies.

How to lead a revolution!



Ex-Vice President of Innovation & Creativity at Disney, winner of our Speakers Contest.

Unleash the creative powers in your team



CEO & Founder of The Ocean Cleanup.

Leadership lessons from The Ocean Cleanup



Professor, innovator and speaker.

A Guide to Successful Technological Innovation



Award-winning photographer and author of “Before They Pass Away”

Building connections


Van De Vyver

ICT Woman of the Year, CEO of Flow Pilots, board member, podcaster.

How leaders change systems



Journalist, film maker, presenter, speaker and founder of the Strawberry Earth Foundation.

Amsterdam Business Forum host




Doors open: registration

Theatre open

VIP Regular

Block 1: FUTURE

Main stage


Opening by host Ikenna Azuike

VIP Regular Digital


Deborah Nas: A Guide to Succesful Technological Innovation

VIP Regular Digital


Boyan Slat: The Largest Cleanup in History

VIP Regular Digital


Yuval Noah Harari: Workforce of the Future

VIP Regular Digital


Closing by Ikenna Azuike

VIP Regular Digital

Fireside stage

During the two breaks, ALL speakers will drop by at our Fireside stage for an informal Q&A session. Moderated by Remy Gieling and based on the questions from our (physical and digital) attendees.


Opening by host Remi Gieling

VIP Regular Digital


VIP Regular Digital


VIP Regular Digital


VIP Regular Digital


VIP Regular Digital


VIP Regular Digital


Closing by Ikenna Azuike

VIP Regular Digital

VIP program



VIP Deepdive
Choose your favorite session:


13:00 – 13:45

Amy Edmondson: Intelligent Failure (moderator: Joriene Beks)


13:00 – 13:30

A dialogue with Yuval Noah Harari (moderator: Frits Philips)


Block 2: FOCUS

Main stage


Introduction by Ikenna Azuike

VIP Regular Digital


Amy Edmondson: The Fearless Organization

VIP Regular Digital


Alex Osterwalder: Ecosystem for Innovation

VIP Regular Digital


Jimmy Nelson: The Art of Connection

VIP Regular Digital


Launch ABF2023 & closing by Ikenna Azuike

VIP Regular Digital

Fireside stage


Welcome back

VIP Regular Digital


VIP Regular Digital


VIP Regular Digital


VIP Regular Digital


To be announced

VIP Regular Digital


VIP Regular Digital

VIP program


VIP Deepdive
Choose your favorite session:


16:30 – 17:15

Alex Osterwalder: Leading Innovation


16:30 – 17:15

Duncan Wardle: Toolkit for Innovative Thinking



Main stage


Introduction by Ikenna Azuike

VIP Regular Digital


Usain Bolt: Peak Performance & Talent Development

VIP Regular Digital


Dewi Van De Vyver: Leaders Change Systems 

VIP Regular Digital


Roebyem Anders: Dare to Lead the Revolution

VIP Regular Digital


Duncan Wardle: Unleash the creative powers in your team

VIP Regular Digital



VIP Regular Digital





VIP Regular 

VIP Program

19:30 – 21.00

VIP dinner
Walking dinner, for VIP guests only


Special sessions

The icing on the cake! Special sessions for people that want to make the most out of this seminar.


Fast learning track

A select group of 32 participants will experience an extra fast and deep seminar day. Together with facilitators of Business Model Inc, you will work on the direct translation of the ideas of all speakers for your own business. On the spot, in brainstorms with fellow participants and the facilitators. Result: an action plan to start tomorrow.
(the group in this track works will gather every break)

VIP Regular 


Zakendoen live

This BNR radio show will broadcast live from Future-Focused Leadership.
Come take a look and say hi!

VIP Regular 


The Inclusion Marathon

Zoë Papaikonomoum, author of the Managementbook of the Year 2022, will share her ideas and engage in a dialogue on inclusion and diversity.

VIP Regular 


Young Business Leaders live

Moderated by van Thomas van Zijl. An exclusive session for Leaders under 40.

VIP Regular 

Plus EVERYTHING 30 days on demand.

Each participant to Future-Focused Leadership will get access to the video registrations of all sessions on Main Stage and Fireside Stage.



995 +VAT
  • 19 September 2022
  • 1 day conference
  • All Inclusive Catering
  • Matchmaking & networking opportunities
  • Online access to presentations until 30 days after the event
Most popular


1595 +VAT
  • 19 September 2022
  • Everything included in the regular ticket
  • VIP seating (top 20%)
  • Access to exclusive VIP buffet diner after the event
  • Access to 2 VIP side events with Alexander Osterwalder and Amy Edmondson
  • Access to VIP lounge and exclusive side events


395 +VAT
  • 19 September 2022
  • Access to dedicated livestream of entire event
  • 30 day access to recordings and presentations

We offer discounts on group orders. You will automatically get a 10 % discount for orders with 5-9 tickets, 15 % discount for orders with 10-19 tickets and 20% discount for orders with 20+ tickets. If you are planning to attend with an even larger group contact Godfried Dorssers for the possibilities.

Accepted payment methods: credit card, iDeal, and invoicing.

Main partners

Melati Wijsen is a young changemaker from Bali. In terms of personality, she is best characterized as a blend of Greta Thunberg, Bojan Slat and Barack Obama. At the age of only 12 (!) Melati and her sister managed to get single use plastic bags banned in Bali. Melati is the founder and figurehead of Youthtopia, a network of young changemakers around the world. A film about her and this movement launched in 2022: Bigger than Us. Melati is one of those speakers you may not know upfront, but will never forget after September 29.

Glenn de Randamie, better known as Typhoon, will wrap up this seminar. He will take us on a journey to connection, inclusion and fresh perspectives. How can we make even more impact by working together in a better way? How do we ensure that all voices are heard and blend into better decisions? How do we bridge gaps and break barriers? Glenn will share unexpected and valuable lessons about personal leadership, vitality, inclusion and diversity, growing, slowing down, trusting and connecting.

Tim Ferriss is one of the world’s leading experts on leadership, entrepreneurship and personal innovation. He is the author the iconic global bestseller: The 4-Hour-Workweek. He is an early investor in companies such as Uber, Shopify, Duolingo and Alibaba. Tim is on Fast Company’s list of “Most Innovative Business People.” His podcast The Tim Ferriss Show is the world’s most listened-to podcast for entrepreneurs and leaders with over 900 million (!!!) downloads.

“Tim Ferriss is the Oprah of Audio”
(The Observer)

Maryna Saprykina  won the 2023 Speaker contest with her speech: “Sustainability in the Times of War”. 

She is sustainability consultant from Ukraine who has seen the resilience of Ukrainian businesses firsthand.  

Her keynote addressed the role of sustainability in business continuity during times of war.

Britt Breure is Director of HR and CSR at AFAS Software, a unique family company with a strong corporate culture and impressive results. 

AFAS has 600 employees, but only 1 HR employee. That’s Britt. She is also committed to social responsibility and sustainability within AFAS and beyond.

Alix Jacobson is Former Vice President HR EMEA by Netflix. She is a commercially driven international HR executive with an extensive track record of building and sustaining healthy, efficient and high-performing teams.

Alix staunchly believes in company culture as a business driver – A clear and common set of values and behaviors can drive employee performance and team effectiveness, and ultimately business performance.

Douglas Lamont is CEO of Tony’s Chocolonely, joining in October 2022 from innocent drinks where he was CEO for nine years. 

As innocent’s CEO, Douglas put his advocacy for building businesses that balance people, profit and planet into action.

Lilian Geijsen is Managing Director of Ben & Jerry’s Europe, she embodies the company’s mission of delivering high-quality, socially responsible products while making a positive impact on the world.

She is responsible for driving growth while prioritizing social impact across all three parts of the business, including product, economic, and social.

Erin Meyer is a science rockstar in the field of (company) culture. She is professor at INSEAD Business School and she is listed in Thinkers50 the list of best leadership thinkers in the world. Erin’s book The Culture Map became a worldwide bestseller. Her book No Rules Rules, co-authored with Netflix founder Reid Hastings, deconstructs the unique culture that enabled Netflix to grow and become one of the most successful companies on earth. “The most important document to come out of Silicon Valley” (Sheryll Sandberg on the Netflix Culture Manifesto)

Rutger Bregman  is one of Europe’s most prominent young thinkers. The 35-year-old historian and author has been nominated twice for the prestigious European Press Prize for his work at De Correspondent. His articles have been featured in The Washington Post and on the BBC. His book, Human Kind (De Meeste Mensen Deugen) is a worldwide bestseller, with over 1.5 million copies sold and translations in 40 languages.

“Rutger Bregman is the Dutch Wunderkind of new ideas”
(The Guardian)