Alexander Osterwalder is a Swiss author, speaker and entrepreneur, known for his work on Business Model Innovation. He is the inventor of the Business Model Canvas, which is used by countless companies around the globe to simplify their strategy development process and turning complex concepts into digestible visual models.
Osterwalder’s books include the international bestseller Business Model Generation, Value Proposition Design, Testing Business Ideas, and his newest one: The Invincible Company.
Ranked No. 4 of the Thinkers50 list of the most influential management thinkers worldwide, Osterwalder is known for simplifying the strategy development process and turning complex concepts into digestible visual models.
His books include the international bestseller Business Model Generation, which sold a million copies in 30 languages, Value Proposition Design: How to Create Products and Services Customers Want, Testing Business Ideas and The Invincible Company.
He invented the Business Model Canvas, Value Proposition Canvas, and Business Portfolio Map – practical tools that are trusted by millions of business practitioners from leading global companies.