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Sep 18th 2026
Taets Art and Event Park

Amsterdam Business Forum:
people centered Leadership

Super early bird deal ends October 30th!Super early bird deal ends October 30th!Super early bird deal ends October 30th!Super early bird deal ends October 30th!
Super early bird deal ends October 30th!Super early bird deal ends October 30th!Super early bird deal ends October 30th!Super early bird deal ends October 30th!
woman in audience
randstad partner logo
2
+
World-class speakers
7
+
Countries represented
1
K+
Attendees
In today’s changing world, we need to think beyond performance and results. The time is now for people centered leadership.
With AI now taking over routine tasks, and new generations entering the workforce, one thing has never been clearer: the true value of organizations lies in people as human beings.
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Speakers at abf 2026:
The visionaries pushing people centered leadership

Seth Godin
Living legend in leadership and marketing
Jacinda Ardern
Former Prime Minister of New Zealand
Steven Bartlett
Entrepreneur & host of The Diary of a CEO
Eva de Mol
Leading tech investor
Ahmed Aboutaleb
Former Mayor of Rotterdam
Ikenna Azuike
Moderator

Five reasons to join Amsterdam Business Forum in 2026

If you dedicate just one day a year to your professional growth as a leader, ... make it this one.

1. World-Class Speakers
Experience insights from a lineup you won't find anywhere else. No stress or FOMO with our single-track headline only program.

2. Expand Your Network
Connect with over 3,000 like-minded leaders and entrepreneurs. Engage in vibrant conversations, forge impactful relationships, and build a powerful network that acts as your ultimate mastermind community.

3. Premium Experience
Enjoy an event crafted to perfection, marked by exceptional production standards, outstanding hospitality, and an unforgettable atmosphere.

4. Actionable Insights
Walk away equipped with at least five powerful ideas you can immediately implement at your workplace, enhancing your leadership effectiveness.

5. Inspiration High
Gain inspiration and motivation to consistently evolve as a leader. The ideas you absorb will fuel your professional journey, every single day.

What’s new

Insights
September 27, 2025
Amsterdam Business Forum 2025 in 5 powerful quotes

One day. 3,000 leaders, managers, and entrepreneurs. And the 5 very best speakers on optimistic leadership. Amsterdam Business Forum 2025 is a wrap. That’s why we’ve captured the day for you in 5 quotes.

Breaking
September 25, 2025
Seth Godin, Jacinda Ardern, and Steven Bartlett at ABF 2026

We’re beyond excited to announce the first international speakers for Amsterdam Business Forum 2026!

Insights
September 11, 2025
3 Must-watch Simon Sinek videos

We’ve selected three of our favorite Simon Sinek videos. Each one is a mini masterclass in leadership.

Insights
September 9, 2025
How to make a leadership event 'rock'

Amsterdam Business Forum takes place in an unusual venue: one of Amsterdam’s most famous concert halls, AFAS Live. This choice comes with big advantages, a few challenges, and - perhaps most interestingly - a remarkable backstory

Insights
September 8, 2025
New at ABF2025: Deep Dive Sessions

A brand new addition to the program during the breaks.

Insights
May 30, 2025
How to be happier and more productive

Neil Pasricha shares his 2-minute morning routine and the powerful reverse success formula

Insights
April 9, 2025
Rewatch the best speech of ABF 2024

We reached out to Joseph, and he gave us permission to share his powerful talk.

Insights
March 20, 2025
Storyline behind Optimistic Leadership

Discover the curators’ vision for this year’s theme and how we selected our speakers.

Updates
February 2, 2025
Audience profile: who you will meet at Amsterdam Business Forum 2025

From boardroom leaders to bold startup founders – you will meet leaders from the right levels.

Updates
February 2, 2025
What you will learn at ABF2025

You’ll walk away with clear insights for your biggest leadership questions and tools to apply the very next day.

Gain access to world-class speakers, exclusive insights, and invaluable connections

Amsterdam Business Forum brings together world-class speakers and industry leaders for a day of powerful insights, practical strategies, and high-level networking with 3,000+ executives.

a woman on stage presenting
AGENDA AT
A GLANCE
9:30 am
Opening
by our host Ikenna Azuike

Opening

9:45 am
Block 1: Humans in Digital Organizations
Seth Godin (USA)

Uniquely human: Why creativity, empathy and initiative matter

10:30 am
Block 1: Humans in Digital Organizations
Eva de Mol (NL)

Building wisely: Cutting-edge insights from innovative startups

11:15 am
Networking break

Connect with industry leaders and participate in Deep Dives

1:30 pm
Block 2: Empathy over Dominance
Ahmed Aboutaleb (NL)

How humanity, inclusivity and vision can guide leadership

12:45 pm
Block 2: Empathy over Dominance
Jacinda Ardern (NZ)

Empathetic leadership: why consensus builds lasting results

2:15 pm
Networking break

Have lunch and join our deep dive sessions

3:45 pm
Block 3: Human-Centered Organizations
Steven Bartlett (US)

Shaping culture, teams, and purpose for long-term success

5:15 pm
Reception & drinks

Time for drinks and networking

Get your tickets

Join a day of
inspiration and
leadership

Most chosen
Regular ticket
Perfect for ambitious professionals
ready to dive into the full experience.
€995
Access to all keynote sessions, panels, and workshops
Networking opportunities with 3,000+ business leaders
Complimentary lunch, coffee, and refreshments
Post-event access to session recordings
Smart choice
Group ticket
Perfect for teams who want to learn
together and save while they’re at it.
up to
20% off
Everything in a Regular ticket – access to all keynotes, panels & workshops
Group lunch options available
Discounted rates:
• 5 – 9 seats – 10% (€ 895,50 per ticket)
• 10 – 19 seats – 15% (€ 845,75 per ticket)
• 20+ seats – 20% (€ 796 per ticket)
Exclusive experience
VIP ticket
An exclusive package designed for
people who want front-row inspiration.
€1495
Access to VIP front-row seating at the main stage and our VIP lounge
Private VIP session with Seth Godin on Marketing and Change Insights
Private VIP session with Jacinda Ardern on Leadership Under Pressure
VIP dinner and drinks to close the day
Limited availability!
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Amsterdam Business Forum brochure

Discover which companies were attending abf 2025

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Taets Art and Event Park offers the perfect backdrop for an unforgettable event. Where industrial heritage meets limitless creativity, every space becomes a stage for bold ideas and lasting memories.

inside picture of AFAS Live
logo of ADC
15
+
Sponsors over the years
logo of Rabobank
logo of prowareness
55
%
Return rate for sponsors
Position your brand as a thought leader in a community of innovators

Network directly with C-level executives and senior decision-makers, and showcase your brand to 2,000+ influential attendees.

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HEAR FROM
PAST ATTENDEES
mieke-van-hoydonck
Play video
|
Mieke van Hoydonck
Mieke van Hoydonck
The inspiration and knowledge gained at ABF will not only make me a stronger leader, but also a better person in general.
Play video
|
Bas van der Veldt
Bas van der Veldt
Amsterdam Business Forum is an event where I connect and meet with fellow leaders, get surprised and inspired to make my company better! It's a day well spent.
Play video
|
Noreen Lanigan
Noreen Lanigan
Hands down, the best conference I've ever attended.
mieke-van-hoydonck
Play video
|
Mieke van Hoydonck
Mieke van Hoydonck
The inspiration and knowledge gained at ABF will not only make me a stronger leader, but also a better person in general.
Play video
|
Bas van der Veldt
Bas van der Veldt
Amsterdam Business Forum is an event where I connect and meet with fellow leaders, get surprised and inspired to make my company better! It's a day well spent.
Play video
|
Noreen Lanigan
Noreen Lanigan
Hands down, the best conference I've ever attended.

Frequently asked questions

Clear answers to your top questions about tickets, travel, and your Amsterdam Business Forum experience.

What's included in my ticket to Amsterdam Business Forum?

Your ticket gives you full access to the Main Stage program on the day of the event, plus a bundle of post event materials and onsite benefits so you don’t miss a thing.

Main Stage access

→ All keynote talks, panels and sessions on the Main Stage are included.

Recordings

→ Access to on-demand recordings of all Main Stage talks for 30 days after the event. Access details will be provided to ticket holders after the event.

Catering

→ General catering is included for all attendees (all inclusive catering, and unlimited tea/coffee/soft drinks). Plenty of vegetarian options are available.

Bonus materials

→ We’ll share additional resources where possible: blog summaries, visual recaps and slides or handouts.

VIP differences

→ VIP tickets include reserved seating and VIP catering.

Side events

→ Some side events (e.g., Learning Circles, Deep Dives) require separate pre-registration via My ABF; they are not automatically covered by a standard ticket unless stated.

How and when will I receive my e-ticket, and can I transfer my booking?

E-ticket delivery

→ After you complete your registration you’ll receive a confirmation email. Your e-ticket (with QR code) is sent by email a few days before the event; keep an eye on the email address you used to register.

Didn’t receive it?

→ First check your spam/junk folder. If it’s not there, email customercare@denkproducties.nl
and our team will resend your e-ticket.

Transferring your ticket

→ You may transfer your ticket to someone else. Please email us the new name and email adres in advance so we can update the ticket (customercare@denkproducties.nl). This makes check-in faster.

Changing or cancelling

→ Need to change or cancel your booking? Contact customercare@denkproducties.nl
for assistance. Any changes or refunds are subject to the event’s terms and conditions.

How do I get to Taets Art & Event Park and where can I park?

Best way to get to the venue
→ Take the train to Zaandam station. From there, bus 63 or local bus 456 takes about 10 minutes to Taets. We'll also have a free shuttle service from Zaandam station to the venue.

By car & where to park
→ The address is Middenweg 62, Hembrugterrein, 1505 RK Zaandam. From Amsterdam, take the A10 Ring Road and exit at Oostzaan / Zaandam-Zuid / Het Twiske, then follow the N516 and N203, where signs will guide you to Taets. From the north via the A8, use the same exit. On site you’ll find about 1,000 free parking spaces, with a large lot right in front of the entrance. If the main parking fills up, nearby spaces can be reserved through services like Mobypark.

What time should I arrive, where do I sit, and can I leave and return?

Doors & program times
→ Doors open at 08:00. The Main Stage hall will be open from 08:30, and the Main Stage program starts 09:30 (sharp).

When to arrive
→ We recommend arriving between 08:00 and 09:00 so you have time to check in and grab coffee before the program begins.

Seating
→ General admission is free seating in the stands. VIPs have reserved seats. Some pre-registered groups will also have clearly marked reserved seating. If you’re attending with a colleague, try to enter the Main Stage together to find seats next to each other.

Where is the VIP Stage?

→ The VIP Stage is located in the VIP area. You can find this on the floorplan. Our hosts will guide you if needed.

Leaving & re-entering
→ You may leave the venue during breaks. To re-enter you must show your badge; staff may also ask to see your e-ticket. Keep your badge handy to avoid delays.

Do you cater for special diets and accessibility needs?

Dietary options & allergies
→ We provide a wide selection of food with plenty of vegetarian options. If you have allergies, submit them via My ABF up to two weeks before the event. You can also email customercare@denkproducties.nl and we’ll do our best to accommodate you.

How we handle allergy info
→ We forward allergy details to our catering partners (and to external side event providers when relevant). Please be as specific as possible about ingredients and severity so we can communicate it correctly.

Accessibility needs (visual/hearing/etc.)
→ For support with visual impairment, hearing needs, or other forms of assistance, contact customercare@denkproducties.nl and tell us what would help. We’ll work with the venue to find the best solution.

Will all talks be in English, and will I receive recordings, slides or photos?

Language of the programme
→ Yes, all Main Stage talks are presented in English.

Recordings
→ All Main Stage talks are recorded. Ticket holders get on-demand access for 30 days after the event. Access instructions will be sent to the email address you used to register.

Slides & handouts
→ We’ll share additional materials where speakers allow it. Expect blog summaries, visual recaps and - if a speaker permits - slides or handouts. Not every speaker grants permission.

Photos & filming
→ Attendees may take photos during the event. Please be considerate of speakers and fellow attendees (avoid obstructing views or using flash on stage). The event also has official photographers/filmers; be aware you may appear in editorial/event images.

Selfies, signings & speaker access
→ Speaker availability for selfies or book signings is not guaranteed for security and schedule reasons. Many speakers do mingle during breaks and some will sign books at the on-site bookstore. Check the bookstore schedule on the floorplan for signing times.

What side events are there and is food included?

Overview of side events
→ In addition to the Main Stage, we run several side events to deepen conversations and make space for networking: Learning Circles, Group Lunch, Work Space & Introvert Lounge, and Deep Dive Sessions. Each event has a short description below.

Learning Circles
→ Small-scale, moderated peer sessions with focused discussion.

Group Lunch
→ A shared meal with your group; catering included.

Work Space & Introvert Lounge
→ A quiet spot nearby to recharge, work, or hold a focused meeting. It is ideal if you want a lower-stimulus area.

Deep Dive Sessions
→ Short, interactive sessions with speakers to explore specific themes in more depth.

Best moments from past conferences

Experience the energy and inspiration that define the Amsterdam Business Forum, from world-class speakers to unforgettable connections.

See more highlights
Founder of THIS IS FREE FASHION, Lot van Os
Unique musician performances
Founder Hans giving away t-shirts