3 Must-watch Simon Sinek videos

The countdown is on! In just one month, Amsterdam Business Forum 2025 will take place at AFAS Live.
And one of the absolute highlights? Simon Sinek live on stage.

To get you in the mood, we’ve selected three of our favorite Simon Sinek videos. Each one is a mini masterclass in leadership - inspiring, thought-provoking, and the perfect warm-up before you see him in Amsterdam.

#1 How do you start a culture shift?

A true classic. This video is still the most-watched on our YouTube channel. It’s a recording of Simon’s previous visit to the Netherlands, where he shares his answer to a critical question: how do you actually spark and lead a culture change?

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#2 How do you manage millennials?

This short masterclass (15 minutes) dives deep into why many millennials struggle in the workplace - and how leaders can help them thrive.

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#3 The overlooked downside of AI

In this recent conversation on the Diary of a CEO podcast, Simon explores an under-discussed topic: why doing the work yourself still matters in the age of AI. Highly recommended.

Get inspired, watch the videos, and get ready for Simon Sinek live at Amsterdam Business Forum 2025.

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