What you will learn at ABF2025

‍Amsterdam Business Forum is the biggest and most impactful leadership event of the year.

Five world-class speakers.
Five urgent leadership questions.
Five takeaways that will shape how you lead next.

Here’s what you’ll walk away with:

TAKEAWAY #1. WHAT’S THE REAL IMPACT OF AI ON MY BUSINESS MODEL?

Speaker: Peter Hinssen
A true thought leader on strategy in the age of disruption. Peter cuts through the AI hype and gets to the core: how it changes your business and how to lead in the age of ‘Never Normal’.

TAKEAWAY #2. HOW DO I LEAD UNDER EXTREME PRESSURE?

Speaker: Sanna Marin
She doesn’t just talk about pressure. She lived it. As Prime Minister of Finland, Sanna steered a nation through COVID, the Russian invasion, and NATO accession. All before the age of 40.

TAKEAWAY #3. HOW DO I BRIDGE GENERATIONAL GAPS IN MY TEAM?

Speaker: Eliza Filby
From McDonald’s to McKinsey, Eliza helps companies make Baby Boomers, Gen Z, and everyone in between work better together. Expect eye-openers and real tools for your team.

TAKEAWAY #4. WHY WORKPLACE HAPPINESS DRIVES PERFORMANCE AND GROWTH

Speaker: Neil Pasricha
Workplace happiness isn’t a nice-to-have, it’s a productivity engine. Neil shows how wellbeing fuels results, based on his experience leading leadership development for 2 million people at Walmart.

TAKEAWAY #5. HOW DO I STAY OPTIMISTIC AS A LEADER IN UNCERTAIN TIMES?

Speaker: Simon Sinek
No one inspires like Simon. He’ll deliver a stand-up style keynote full of insights on purpose, motivation, and what it means to lead when the world feels upside down.

ONE DAY. FIVE BIG ANSWERS.

You’ll walk away with:
✅ Clear insights for your biggest leadership questions
✅ Tools to apply the very next day
✅ And the rare energy of a room full of serious, smart, growth-minded leaders

September 26th is your opportunity to reset, recharge and rethink how you lead.