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The abf Blog

Explore the stories behind our main stage moments, rewatch standout talks, and discover what today’s most admired leaders are really saying.

Updates
October 2, 2025
Friendship, trust, and optimism: Simon Sinek’s view on leadership

At Amsterdam Business Forum, leadership thinker and bestselling author Simon Sinek gave a masterclass in presence.

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Updates
October 2, 2025
Leadership lessons from Sanna Marin: optimism, action and integrity in crisis

Sanna Marin's message to the ABF audience is clear: optimistic leadership is not naïve. It is strategic. And in a fractured world, it is essential.

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Insights
September 27, 2025
Amsterdam Business Forum 2025 in 5 powerful quotes

One day. 3,000 leaders, managers, and entrepreneurs. And the 5 very best speakers on optimistic leadership. Amsterdam Business Forum 2025 is a wrap. That’s why we’ve captured the day for you in 5 quotes.

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Breaking
September 25, 2025
Seth Godin, Jacinda Ardern, and Steven Bartlett at ABF 2026

We’re beyond excited to announce the first international speakers for Amsterdam Business Forum 2026!

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Insights
September 9, 2025
How to make a leadership event 'rock'

Amsterdam Business Forum takes place in an unusual venue: one of Amsterdam’s most famous concert halls, AFAS Live. This choice comes with big advantages, a few challenges, and - perhaps most interestingly - a remarkable backstory

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October 2, 2025

How Lot van Os and Free Fashion are reinventing sustainable style

At Amsterdam Business Forum 2025, Lot shares how Free Fashion grew from a wooden rack in his street to full-sized stores, pop-ups across the Netherlands, and media headlines from Portugal to China

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Updates
October 6, 2025

ABF2025: The Ratings!

We received 597 reviews: thank you for all this great feedback!

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Updates
October 6, 2025

Summary - Deep Dive: Gen-Z paradox

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October 6, 2025

Summary - Deep Dive: Leadership in the age of AI

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October 6, 2025

Summary - Deep Dive: State of AI

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Updates
October 6, 2025

Summary - Deep Dive: Next level leadership

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