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Privacy policy

Privacy policy for commercial activities

This privacy policy applies to all external commercial activities by DenkProducties and its subsidiaries Amsterdam Business Forum and their websites: www.denkproducties.nl, aanmelden.denkproducties.nl, www.abforum.nl and registration.ab forum.nl.

We pledge to honor the following privacy protection policy, designed with our customers in mind. We collect information responsibly, in accordance with the applicable data protection legislation. We ask for personal information only for our own customer registration process as well as marketing activities, and to give you access to information pertaining to our conferences, such as newsletters and executive summaries of our mainstage events. The name, organization and title of attendees of each event can be shared with event partners and published on the event website. We will NOT distribute any additional information to third parties without your permission. The customer has the right to deny Amsterdam Business Forum the permission to share their information to third parties by emailing info@abforum.com.

The use of most of our services requires you to provide us with personal data, such as the use of a live stream account or accessing our events, but you may visit our public websites without disclosing your personal data.

Contact information

Amsterdam Business Forum / DenkProducties
Hoogoorddreef 73b
1101BB Amsterdam
The Netherlands
Tel: +31 20 303 38 25
email: info@abforum.nl

1. Controller

The controller is DenkProducties and its subsidiaru AmsterdamBusiness Forum.

Global headquarters

Amsterdam Business Forum / DenkProducties
Hoogoorddreef 73b
1101BB Amsterdam
The Netherlands
Tel: +31 20 303 38 25
email: info@abforum.nl

2. Filing systems

This privacy policy describes how we process the personal data of our customers, potential customers, and interest groups.

3. For what purposes we use your personal data?

Personal data is collected and used within limits defined by the applicable data protection legislation to take care of and develop customer relationships and to offer, sell, market, deliver orders, and develop the services and products of the Amsterdam Business Forum and its main partners.

Personal data is used to help us better understand our customers and to help us conduct regular research into the trends and preferences of our customers. This market research and its raw data will be held within Amsterdam Business Forum and will never be sold, distributed, or forwarded to third parties without our customers’ explicit consent.

Information collected from the data subjects will be used for direct marketing purposes only, unless the data subject prohibits such use.

4. What is our data processing based on?

Processing of your personal data is based on the following grounds of the EU’s General Data Protection Regulation (one or more purposes may apply simultaneously):

  1. a) Processing is necessary for the performance of a contract to which you are party, or in order to take steps at your request prior to entering into a contract.
  2. b) Processing is necessary for compliance with a legal obligation to which the controller is subject (for example the duty to keep the records based on the Accounting Act).
  3. c) Processing is necessary for the purposes of the legitimate interests pursued by Amsterdam Business Forum.
  4. d) You have given consent to the processing of your personal data.

The legitimate interests of Amsterdam Business Forum or a third party referred to in point c) above may include, amongst others, the following matters:

  • the right to promote the sales of Amsterdam Business Forum’s products and services by way of direct marketing, including profiling for the purposes of marketing and sales;
  • business development;
  • investigation of possible malpractice.

5. Information content

The filing systems include the following information, either in part or in full:

  • Customer first and last name
  • Company information and industrial classification
  • Professional title
  • Email address
  • Postal address
  • Phone number
  • Nationality
  • Dietary requirements (if it includes health data, such data is given to us by the customer based on your consent)
  • Information pertaining to all purchases and orders on the web shop, such as invoicing address and payment details
  • Any follow-up information pertaining to the customer’s purchases
  • Feedback given by the customer
  • Notes of discussions with customers
    • when the customer’s data was put in to the filing system
    • campaigns, promotions, and other communication directed to the customer, as well as their use, including participation in events
    • interests and other information or survey data provided by the customer
    • direct marketing choices
    • use of the customer’s rights related to the customer’s personal data (such as right to rectification and right to data portability)
    • information of the use of our digital services as well as digital content created by the customer
    • automatically collected data (such as IP Address, the customer’s device’s operating system, browser type and language)
    • mobile device identifiers (such as the customer’s unique device ID and device name)
    • recordings of customer service telephone conversations, as well as e-mail and chat correspondence

We do not collect credit card information from our customers. If a customer chooses to pay with a credit card or online bank, etc., the payment is done through an external site from the credit card payment processor, or the bank, etc.

6. Where do we collect the personal data from?

Our filing system is derived from information given by our customers when registering for our newsletters or a seminar. This information is collected using an online form, as well as on paper, by phone, by email, or during the purchasing process of a service and/or product.

The information is collected, for example:

We may gather personal data from business-to-business customers when the representative of the company gives personal data of other employees to us. We may also obtain and update the personal data in our filing systems from officials and companies offering personal data services.

7. With whom might we share your personal data

Amsterdam Business Forum does not sell, lease, or otherwise disclose your personal data to third parties outside of the Amsterdam Business Forum and its subsidiaries and affiliate companies unless otherwise stated below.

The name and organization of attendees of each event can be shared, as stated in the order confirmation of the conference ticket. Please contact us if you would prefer that your information is not shared.

Amsterdam Business Forum may share your personal data with authorized third parties that perform services for Amsterdam Business Forum for the purposes described in this privacy policy, within the limits of the applicable legislation. This may include, for example, providing services such as customer service and software services, managing and analyzing personal data, conducting market research, and managing marketing and execution of diverse campaigns.

Amsterdam Business Forum may share your personal data when obtaining payment for products and services, including the transfer or sale of delinquent accounts to third parties for collection.

Because Amsterdam Business Forum takes the responsibility to safeguard your personal data seriously, Amsterdam Business Forum does not allow these companies to use it for any purpose other than to perform those services, and Amsterdam Business Forum requires them to protect your personal data in a way consistent with this privacy policy.

Amsterdam Business Forum may share your personal data with carefully considered third parties for joint or independent direct marketing purposes. The sharing of your data for such purposes may, in principle, only happen when the planned purposes of the third party are in line with Amsterdam Business Forum’s purposes described in this privacy policy. Only the minimum necessary amount of your personal data is shared with third parties.

Amsterdam Business Forum may share your personal data based on a valid order from a court or other official body with sufficient authority.

Amsterdam Business Forum may share your personal data as part of any merger, acquisition, sale of company assets, or transition of service to another provider. This also applies in the unlikely event of an insolvency, bankruptcy, or receivership in which your personal data would be transferred to another entity as a result of such a proceeding.

When a customer is buying a product or service from a Amsterdam Business Forum cooperating partner, the controller has the right to give the relevant personal data required for the purchase to the cooperating partner.

8. How long do we process your personal data?

The controller will process the personal data (mentioned in section 5) of its customers until the end of the year of the last purchase plus 6 years. Potential customers’ data is processed in our marketing database until a customer relationship has started or until the data subjects asks his/her data to be deleted. For information on how this data can be deleted, see section 10.

9. Reviewing, updating, and correcting of personal data

The data subject has the right to check, review, and update or correct his/her information maintained in the filing system at any time. Customers must inform us if any personal data changes in order to keep their record in the filing system up-to-date. For additional questions, or to review, update, or correct personal data, please email info@abforum.com.

10. The right of erasure (“right to be forgotten”)

If a customer or user violates our terms of use, misuses the service, conducts illegal activity via the service, or if the information entered is out of date, Amsterdam Business Forum reserves the right to delete the personal data associated with this individual.

You have the right to obtain the erasure of personal data that concerns you from Amsterdam Business Forum without undue delay on any of the following grounds:

(a) your personal data are no longer necessary in relation to the purposes for which they were collected or otherwise processed;

(b) you withdraw consent on which the processing is based and where there is no other legal ground for the processing;

(c) you object to the processing and there are no overriding legitimate grounds for the processing;

(d) your personal data have been unlawfully processed;

(e) your personal data have to be erased for compliance with a legal obligation in Union or member state law to which Amsterdam Business Forum is subject;

(f) the personal data have been collected in relation to the offer of information society services.

However, you do not have the right of erasure if the processing is necessary:

(a) for exercising the right of freedom of expression and information;

(b) for compliance with a legal obligation which requires processing by Union or member state law to which Amsterdam Business Forum is subject; or

(c) for the establishment, exercise, or defense of legal claims.

11. Right to data portability

You have the right to receive the personal data concerning you, which you have provided us in a structured, commonly used, and machine-readable format, and have the right to transmit that data to another controller where the processing is based on consent or on a contract and the processing is carried out by automated means.

12. Do we make decisions affecting you based on automated means?

Amsterdam Business Forum does not make decisions based solely on automated processing, which produces legal effects concerning you or similarly significantly affect you.

13. Principles of protection

The name and organization of attendees of each event can be shared as stated in the order confirmation of the conference ticket. If you wish your information not to be shared, please contact us. All other personal information is kept confidential.

Access to any personal information by the Amsterdam Business Forum will be restricted to designated individuals with a username and password. Access to this database will be given only to specifically appointed people.

The individuals managing the filing system are bound to professional secrecy.

Amsterdam Business Forum’s services may be provided using resources and servers located in various countries around the world. Therefore Amsterdam Business Forum may transfer your personal data outside the country where you use our services, including to countries outside the EU and EEA that do not have laws providing specific protection for personal data or that have different legal rules on data protection.

In such cases, Amsterdam Business Forum will ensure that a legal basis for such a transfer exists and that adequate protection for your personal data is provided, as required by applicable law, for example, by using standard agreements approved by relevant authorities (where necessary) and by requiring the use of other appropriate technical and organizational information security measures.

Amsterdam Business Forum is concerned with protecting your privacy and data, but we cannot ensure or warrant the security of any information you transmit to Amsterdam Business Forum or guarantee that your information stored by the Amsterdam Business Forum may not be accessed, disclosed, altered, or destroyed by breach of any of our industry-standard physical, technical, or managerial safeguards. When you enter information (such as login credentials) on our registration or order forms, we encrypt all transmitted data using HTTPS with TLS (Transport Layer Security). However, no method of transmission over the internet or method of electronic storage is 100% secure. Therefore, we cannot guarantee its absolute security.

We do not collect credit card information from our customers. If a customer chooses to pay with a credit card or online bank, etc., the payment is done through an external site from the credit card payment processor, or the bank, etc., and they protect it.

We may modify this privacy policy, and if we make material changes to it, we will provide notice on our website or by other means to provide you with the opportunity to review the changes before they become effective. Your continued use of our products and services after we publish or send a notice about our changes to this privacy policy means that you have become bound by the updated privacy policy.

14. Other terms

We, our suppliers, or third parties who have granted us permission to reproduce their content on our websites, own all copyright, trademarks and all other intellectual property rights in the content on the websites. With the exception of copyright belonging to third parties and unless otherwise stated, copyright in the content of the websites and all other material available through it belongs to Amsterdam Business Forum and/or its affiliated undertakings.

Our websites and the content are provided for general information purposes only, and nothing in the content is intended to provide legal or other professional advice. We do not accept any responsibility for any expenses or loss which may arise from reliance on information or materials published on our websites. We do not endorse nor are we responsible for the contents of websites operated by others that link to our websites or that are accessible from our websites.

We are not responsible or liable for any matter relating to you or any third parties using our websites and the content. Nothing here stated excludes or limits our liability for any matter in respect of which it would be unlawful to exclude or limit liability.

You understand and agree that you are personally responsible for your behavior on our websites. You agree to indemnify, defend and hold harmless Amsterdam Business Forum, its subsidiaries, affiliated companies, joint ventures, business partners, licensors, employees, agents, and any third-party information providers from and against all claims, losses, expenses, damages, and costs (including, but not limited to, direct, incidental, consequential, exemplary and indirect damages), and reasonable attorneys’ fees, resulting from or arising out of your use, misuse, or inability to use our websites or the content, or any violation by you of this Privacy Policy.

Do you have any additional questions about our privacy protection?

We are happy to answer any questions you may have regarding our privacy protection policy! Feel free to give us a call at +31 20 303 38 20 or send us an email at info@abforum.com.

Our privacy policy was last updated on 20 December 2021.


Ikenna Azuike

Ikenna Azuike started his career as a lawyer, but is now a sought-after journalist, presenter, speaker and filmmaker. Ikenna was born in Lagos, Nigeria, grew up in the UK, studied law in the UK and France and has been living in The Netherlands with his family since 2004.



After working as a lawyer with Shearman & Sterling in London, Singapore and New York, and with Clifford Chance LLP in Amsterdam, he decided to change course and follow his passions for broadcasting and social activism.

Together with his wife, Mette te Velde, he created the satirical news show What’s Up Africa. Since 2017 Ikenna has worked on a variety of longer form journalistic projects including the 6-part travel series ‘Planeet Nigeria’ (Planet Nigeria) for BNNVARA and the documentary ‘De Post-Racistische Planeet’ (The Post-Racist Planet) for VPRO Tegenlicht. 



In addition to his work as a journalist, Ikenna was also the chairman of The Correspondent Foundation, a foundation launched by the Dutch journalism platform De Correspondent from its inception to 2023. In 2023 he was appointed to the Board of Tony’s Chocolonely Mission Foundation B.V.



Ikenna is regularly invited to host national and international events where he interviews professionally and enthusiastically with his trademark disarming charm and sense of humour. 


Ikenna was host of Amsterdam Business Forum 2022 and got an insanely high rating of 9.04/10. And 35% gave him a perfect 10/10. The highest rating of all people on stage that day. We had no doubt: Ikenna needs to return to Amsterdam Business Forum!

Michiel Muller


Michiel Muller is perhaps Holland’s most famous disruptive entrepreneur. He enjoys shaking up industries with creativity, bravery and drive.



Michiel is co-founder of Picnic, an innovative online supermarket, started in Holland but rapidly growing into Germany, Belgium and France. One of the investors in Picnic is the Bill and Melinda Gates Foundation Trust.



As a serial entrepreneur, Michiel Muller, along with co-founder Marc Schröder, developed the unmanned gas station chain Tango into a remarkable success story. Subsequently, he and Marc Schröder founded Route Mobiel, a competitor to ANWB Wegenwacht, effectively disrupting another market.



As a Top 100 marketer, Muller has won numerous marketing awards, frequently appears on radio and television, and has been honored with awards such as the Effie and an Accent. He authored ‘Ondernemen is een ABC-tje’ and ‘Ervaringen van een Serial Entrepreneur’, which was voted entrepreneurship book of the year.



On stage, Muller enjoys revealing the business models behind enterprises, offering genuine insights. His ability to think creatively and originally, coupled with his skill in engaging the audience, makes him the perfect closing speaker at a seminar on Courageous Leadership.

Margriet Sitskoorn

Margriet Sitskoorn is a neuropsychologist and professor of Clinical Neuropsychology at Tilburg University. She is perhaps the best-known brain expert in the Netherlands. She owes her fame to bestsellers such as ‘The makeable brain’ and her many TV appearances in popular science programs. 



Sitskoorn conducts research into the relationship between the brain and behavior. She is mainly concerned with the question of how we can develop our brains by changing our behavior and our environment. Margriet Sitskoorn has done a lot of scientific research into manipulation. She argues that influencing others is at the heart of all our social interactions. It happens at work, at home and in the supermarket. In fact, everywhere and by everyone.



Consciously and unconsciously, we put all our possessions into influencing the other. She shows how you can use scientific knowledge in a positive way to achieve your goals, live a happier life and even how you can easily reduce the experience of pain.



Margriet Sitskoorn is author of an impressive list of books, including:

  • Het Maakbare Brein (2008)
  • Ik wil iets van jou, jij wil iets van mij (2016)
  • Passies van het brein (2016)
  • IK  kwadraat  / Train  your  CEO-Brain  (2015)
  • Hersenhack  (2019)
  • Het  50+  Brein  (2019)
  • Tijd tekort / Tijd genoeg (2022) 

Elke Geraerts

With a PhD in psychology, Dr. Elke Geraerts held various positions at the universities of Harvard, St Andrews, Maastricht, Rotterdam and Ghent, where she attracted international attention with her solid research work.



But she was drawn to the business world. Triggered by her scientific insights about mental resilience, she started the company Better Minds at Work, specializing in increasing mental resilience, energy and productivity of employees.



Her big breakthrough came in 2015 with her bestseller Mentaal Kapitaal (Better Minds). She also wrote Het Nieuwe Mentaal (The New Mental), Authentieke Intelligentie (Authentic Intelligence) and The Mental Reset.



Elke’s trademark is without doubt the way in which she manages to translate new psychological insights into fresh and accessible day-to-day applications. This is how she inspires people and organizations to hone their mental resilience and to become the best possible version of themselves.

Brené Brown

Dr. Brené Brown is a research professor at the University of Houston, where she holds the Huffington Foundation Endowed Chair at the Graduate College of Social Work. She also holds the position of visiting professor in management at the University of Texas at Austin McCombs School of Business. 

Brené has spent the past two decades studying courage, vulnerability, shame, and empathy. She is the author of six #1 New York Times bestsellers and is the host of two award-winning podcasts, Unlocking Us and Dare to Lead.

Brené’s books are translated into more than 30 languages, and her titles include Atlas of the HeartDare to Lead, Braving the Wilderness, Rising Strong, Daring Greatly, and The Gifts of Imperfection. With Tarana Burke, she co-edited the bestselling anthology You Are Your Best Thing: Vulnerability, Shame Resilience, and the Black Experience.

Brené’s TED talk on the Power of Vulnerability is one of the top five most-viewed TED talks in the world, with over 60 million views. Brené is the first researcher to have a filmed lecture on Netflix, and in March 2022, she launched a new show on HBO Max that focuses on her latest book, Atlas of the Heart

Brené spends most of her time working in organizations around the world, helping develop braver leaders and more courageous cultures. 

She lives in Houston, Texas, with her husband, Steve. They have two children, Ellen and Charlie, and a weird Bichon named Lucy. 

Adam Grant

Adam Grant: Organizational psychologist at Wharton, bestselling author of Think Again, and host of the podcasts WorkLife & Re:Thinking

Adam has been Wharton’s top-rated professor for 7 straight years. As an organizational psychologist, he is a leading expert on how we can find motivation and meaning, rethink assumptions, and live more generous and creative lives. He has been recognized as one of the world’s 10 most influential management thinkers and Fortune’s 40 under 40.

​He is the #1 New York Times bestselling author of 5 books that have sold millions of copies and been translated into 45 languages: Think Again, Give and Take, Originals, Option B, and Power Moves. His books have been named among the year’s best by Amazon, Apple, the Financial Times, and the Wall Street Journal. His viral piece on languishing was the most-read New York Times article of 2021 and the most-saved article across all platforms. His next book, Hidden Potential, launches in October 2023.

Adam hosts the TED podcasts Re:Thinking and WorkLife, which have been downloaded over 65 million times. His TED talks on languishing, original thinkers, and givers and takers have over 30 million views. 

Joseph Oubelkas


Everyone has a story. Joseph Oubelkas has a story about resilience and adaptation. About choice and perseverance. At the age of 24, Joseph is wrongfully convicted of drug smuggling. He receives a 10-year prison sentence and ends up in in a Moroccan prison. Innocent.

Independent investigations by the Ministry of Foreign Affairs revealed that there was no evidence whatsoever.

Despite his unjust imprisonment and the harsh prison life, Joseph decides to make the best of the situation. He puts things into perspective, values the little things, cherishes what he has, and turns his sorrow, anger, and frustration into positive energy.

After 1637 days, he is released: stronger, more positive, and more resilient than ever.

Joseph’s story is as extraordinary as it is inspiring. With his life-changing experience, he has touched, moved, motivated, and guided tens of thousands of people in their journeys. Professional and personal.

Get ready for an unexpected masterclass in resilience and courage.

Melati Wijsen is a young changemaker from Bali. In terms of personality, she is best characterized as a blend of Greta Thunberg, Bojan Slat and Barack Obama. At the age of only 12 (!) Melati and her sister managed to get single use plastic bags banned in Bali. Melati is the founder and figurehead of Youthtopia, a network of young changemakers around the world. A film about her and this movement launched in 2022: Bigger than Us. Melati is one of those speakers you may not know upfront, but will never forget after September 29.

Glenn de Randamie, better known as Typhoon, will wrap up this seminar. He will take us on a journey to connection, inclusion and fresh perspectives. How can we make even more impact by working together in a better way? How do we ensure that all voices are heard and blend into better decisions? How do we bridge gaps and break barriers? Glenn will share unexpected and valuable lessons about personal leadership, vitality, inclusion and diversity, growing, slowing down, trusting and connecting.

Tim Ferriss is one of the world’s leading experts on leadership, entrepreneurship and personal innovation. He is the author the iconic global bestseller: The 4-Hour-Workweek. He is an early investor in companies such as Uber, Shopify, Duolingo and Alibaba. Tim is on Fast Company’s list of “Most Innovative Business People.” His podcast The Tim Ferriss Show is the world’s most listened-to podcast for entrepreneurs and leaders with over 900 million (!!!) downloads.

“Tim Ferriss is the Oprah of Audio”
(The Observer)

Maryna Saprykina  won the 2023 Speaker contest with her speech: “Sustainability in the Times of War”. 

She is sustainability consultant from Ukraine who has seen the resilience of Ukrainian businesses firsthand.  

Her keynote addressed the role of sustainability in business continuity during times of war.

Britt Breure is Director of HR and CSR at AFAS Software, a unique family company with a strong corporate culture and impressive results. 

AFAS has 600 employees, but only 1 HR employee. That’s Britt. She is also committed to social responsibility and sustainability within AFAS and beyond.

Alix Jacobson is Former Vice President HR EMEA by Netflix. She is a commercially driven international HR executive with an extensive track record of building and sustaining healthy, efficient and high-performing teams.

Alix staunchly believes in company culture as a business driver – A clear and common set of values and behaviors can drive employee performance and team effectiveness, and ultimately business performance.

Douglas Lamont is CEO of Tony’s Chocolonely, joining in October 2022 from innocent drinks where he was CEO for nine years. 

As innocent’s CEO, Douglas put his advocacy for building businesses that balance people, profit and planet into action.

Lilian Geijsen is Managing Director of Ben & Jerry’s Europe, she embodies the company’s mission of delivering high-quality, socially responsible products while making a positive impact on the world.

She is responsible for driving growth while prioritizing social impact across all three parts of the business, including product, economic, and social.

Erin Meyer is a science rockstar in the field of (company) culture. She is professor at INSEAD Business School and she is listed in Thinkers50 the list of best leadership thinkers in the world. Erin’s book The Culture Map became a worldwide bestseller. Her book No Rules Rules, co-authored with Netflix founder Reid Hastings, deconstructs the unique culture that enabled Netflix to grow and become one of the most successful companies on earth. “The most important document to come out of Silicon Valley” (Sheryll Sandberg on the Netflix Culture Manifesto)

Rutger Bregman  is one of Europe’s most prominent young thinkers. The 35-year-old historian and author has been nominated twice for the prestigious European Press Prize for his work at De Correspondent. His articles have been featured in The Washington Post and on the BBC. His book, Human Kind (De Meeste Mensen Deugen) is a worldwide bestseller, with over 1.5 million copies sold and translations in 40 languages.

“Rutger Bregman is the Dutch Wunderkind of new ideas”
(The Guardian)