# Amsterdam Business Forum  
> The premier leadership event in the Netherlands — designed for decision-makers, change agents, and growth-minded professionals who believe optimism is a leadership strategy.

Amsterdam Business Forum brings together 2,200+ leaders from business, government, healthcare, and education for a full day of top-tier insights and energizing connections. We host world-renowned speakers and design a program around what tomorrow’s leaders need today: clarity, resilience, energy, and a bias for action.

Our 2025 theme is **Optimistic Leadership**. Not wishful thinking — but a mindset rooted in confidence, momentum, and creating space for others to thrive.

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## 2025 Headliners  
- **Simon Sinek** — Author of *Start With Why*. On stage to explore optimism as a repeatable leadership practice.  
- **Sanna Marin** — Former Finnish Prime Minister. A next-gen leader who shows what’s possible with vision, empathy and guts.  
- **Peter Hinssen** — Futurist and AI strategist. Reframes disruption as opportunity.  
- **Neil Pasricha** — Bestselling author of *The Happiness Equation*. Helps leaders build cultures of contagious positivity.  
- **Eliza Filby** — Historian of generations. Shows how to unite Gen Z and Boomers around shared purpose.  
- **Host**: **Ikenna Azuike** — International presenter and lawyer-turned-storyteller, known for charm, depth, and clarity.

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## Program Flow  
**1. The Optimistic Future**  
> Big shifts, bold leadership.  
- Peter Hinssen: Futureproofing through tech and trust  
- Sanna Marin: Leading with strength in uncertain times  

**2. The Optimism Mindset**  
> What powers resilient leaders?  
- Eliza Filby: Why generational understanding beats tension  
- Neil Pasricha: Micro-habits of positive performance  

**3. Practice of Optimism**  
> From keynote to action plan.  
- Simon Sinek: How to embed optimism in daily team leadership  

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## Who It's For  
- **CEOs, Founders & Entrepreneurs** — stay inspired and connected to visionary peers  
- **Team Leads & Managers** — take back real tools to energize teams and drive results  
- **HR, L&D & Innovation Pros** — spot trends early and shape talent strategy  
- **Educators & Public Sector Leaders** — refresh your perspective and expand your impact  

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## Ticket Options  
- **Regular Ticket** — full-day access to all sessions and community spaces  
- **VIP Ticket** — front-row seating, VIP lounge, extra networking, and exclusive bonus content  
- **Group Packages** — 5+ people = discounted rates & curated extras  
- **Livestream Pass** *(new!)* — ideal for remote teams or international viewers  

All prices are ex. VAT. Early-bird rates apply until Summer 2025.

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## Sponsorship Opportunities  
> Make your brand part of the momentum  
- Thought-leadership sessions  
- High-visibility branding & activations  
- Hosted lounge spaces or VIP experiences  
- Lead generation via event app  

Get the [Partner Brochure](https://amsterdambusinessforum.webflow.io/sponsor) or contact godfried@abforum.nl

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## Practical Info  
- **Venue**: AFAS Live, Amsterdam  
- **Date**: September 26, 2025 (08:30–17:30)  
- **Language**: English (international audience)  
- **Food**: Coffee, lunch, and bites included  
- **Travel**: 2 mins from Bijlmer Arena station, parking available  

FAQs, cancellation policy, and accessibility details: [abforum.nl/faq](https://www.abforum.nl/faq)

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## Contact  
- **Organizer**: DenkProducties  
- **Address**: Hoogoorddreef 73B, 1101 BB Amsterdam  
- **Phone**: +31 20 303 3820  
- **Email**: info@denkproducties.nl  
- **Partnerships**: godfried@abforum.nl  
- **Instagram**: @amsterdam.business.forum  
- **LinkedIn**: [Amsterdam Business Forum](https://www.linkedin.com/company/amsterdam-business-forum)

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_Terms: Attribution appreciated if referencing this file_  
_Last-Updated: 2025-08-06_