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This page will provide you with all the necessary information about the Future Focuses Leadership event. Scroll down for travel details and Frequently Asked Questions.




You can find the most important information about the seminar on this website. Here you’ll find information about the program, the speakers, location, parking and travel details. For other questions please take a look at the information below. Couldn’t find what you were looking for? Contact us via 020-3033825 or customerservice@abforum.nl

More information via email
In the months prior to the seminar you’ll regularly receive updates on the program. In the two weeks before the seminar we will send you more practical details via email.


AFAS Live!
Johan Cruijffboulevard 590
1101 DS Amsterdam

Car route
From Utrecht & Amsterdam:
Take exit ‘Transferium/Ouderkerk aan de Amstel/Amsterdam Zuidoost’.

From Amstersfoort (A1):
Take exit A9 to Schiphol/Amstelveen
Take the A2, exit ‘Transferium/Ouderkerk aan de Amstel/Amsterdam Zuidoost’.

There are ample parking garages around and under the venue. Parkings P3, P4, P5 and P6 are all within easy walking distance. These parkings offer a special ‘event rate’, valid from 4 hours prior to the event until 2 hours after. When you’ve parked your car simply follow the signs ‘ArenA Boulevard’ when walking to AFAS Live!

Public Transport
Prefer a stress and traffic free journey? We recommend travelling to Amsterdam by public transport. AFAS Live! is situated right next to the Amsterdam Bijlmer ArenA train/metro/bus station.

For arrival/departure times of buses 48 and 248 see www.9292.nl

There are of course many hotels in Amsterdam. 

Can I bring my bag?
Yes, you can. But we recommend travelling light. We will provide everything you need during the seminar.


More information coming soon.


Will there be food and drinks?
All catering is included. We will provide plenty of (vegetarian) quality food to make sure you have full energy and focus during the seminar. In both breaks you can order as much coffee, tea and soda as you like.

I have special needs (allergies, visually impaired, disabled)
We’ll be glad to help you. Please send us an e-mail at customerservice@abforum.nl and we’ll make sure to find the best solution for you. Note: we will make sure there are enough vegetarian options, so you don’t need to send an email for this.

Do you take dietary requests into account? 
Yes, you can send your requests to customerservice@abforum.nl. You can do this up to two weeks before the start of the seminar. We will try to meet your requests as well as possible. 

Is the venue wheelchair accessible?
Yes, of course. Please let us know beforehand so we can reserve a spot for you and make sure one of our crew members guides you to the auditorium.

What should I bring to the seminar?
Travel light! You don’t need to bring anything, except for your e-ticket. For coats and bags there will be a guarded cloakroom, free of charge.

Do we receive the handouts of the speakers?
If speakers allow us to share the handouts of their presentations with you, we’ll send them to you in a follow-up email after the seminar.


Will I still have good view of the stage?
Yes, you will. AFAS Live! has a great seating plan which guarantees a good view of the stage, no matter where you sit. You won’t be provided with a seat number, so you can choose your own seat. The only exception are the reserved VIP, First Class and partner seats. 

Who else will attend?
We see attendees from all over the Netherlands and beyond. They work at multinationals, government organizations, family businesses, schools, start-ups, scale-ups or at their own company. So… basically anything! 

Can I sit next to my colleague?
If you arrive together on time, you can find a seat next to each other. 


How do I pay?
You will receive your invoice within 5 business days after your registration. Didn’t receive anything? Please check your spam folder. The invoice should be paid within 14 days. Payments are only possible by bank transfer.  If you have any questions about your invoice or payment, send an email to our financial department: accounting@abforum.nl. Or contact us via +3120 – 3033 825.

What is the payment deadline?
Please make sure your invoice is paid within 14 business days after receiving the invoice. If your invoice is not paid before the seminar we can’t guarantee your seat.

Do the prices on the website include VAT?
No, the prices exclude 21% VAT. Amsterdam Business Forum is VAT liable and can’t apply VAT free prices to the tax authorities.

Do I receive a confirmation of my registration? 
Yes. You receive a confirmation immediately after registering. One week before the seminar you’ll receive practical information and travel details.

I want to visit this seminar with a group of more than 30 people, how do I register?
Send an email to Godfried Dorssers via godfried@abforum.nl. He’s happy to help you and together with you he’ll look at how we can be of best service to your group.

Can I get a discount as a student or as a non-profit organization?
Contact us for the possibilities.  

Do I get a ticket, and if so, when?
Yes, you will receive an e-ticket with QR-code via email, 1 day before the seminar at the latest. You can print this ticket or show it on your phone at the registration counters.


Can we attend the seminar as press?
You can, we have a couple spots available for the press. Send your request to media@denkproducties.nl.


Replacement: There is always a possibility to send someone in your place, free of charge. Please send us an email with the personal details of the person replacing you: (sur)name, title, email address and company. You can send this to customerservice@abforum.nl.

Credit: It’s also possible to convert your ticket into a credit. This credit is valid for one year and can be used for any other DenkProducties seminar. You will choose a seminar from our calendar that best matches your wishes and let us know through email. You can apply for a credit by sending us an email at customerservice@abforum.nl

What if the event is cancelled due to lockdowns or strict measures?The main rule is: you as a participant may not become the victim of this. We have a Triple A guarantee. We always offer:

  • Replacement: There is always a possibility to send someone in your place, free of charge. Please send us an email with the personal details of the person replacing you: (sur)name, title, email address and company. You can send this to customerservice@abforum.nl.
  • New date: if the measures make a physical seminar impossible (or not optimally), we will set a new date. In which you can attend the program in its original form.
  • Credit: It’s also possible to convert your ticket into a credit. This credit is valid for one year and can be used for any other DenkProducties seminar. You will choose a seminar from our calendar that best matches your wishes and let us know through email. You can apply for a credit by sending us an email at customerservice@abforum.nl.
  • Cancel: If you do want to cancel, we use maximum flexible criteria. A new date, a voucher or another program is always possible (until the day before the seminar).Cancellation / credit is possible up to 1 week prior to the event.

Questions? Mail us at: customerservice@abforum.nl!

Melati Wijsen is a young changemaker from Bali. In terms of personality, she is best characterized as a blend of Greta Thunberg, Bojan Slat and Barack Obama. At the age of only 12 (!) Melati and her sister managed to get single use plastic bags banned in Bali. Melati is the founder and figurehead of Youthtopia, a network of young changemakers around the world. A film about her and this movement launched in 2022: Bigger than Us. Melati is one of those speakers you may not know upfront, but will never forget after September 29.

Glenn de Randamie, better known as Typhoon, will wrap up this seminar. He will take us on a journey to connection, inclusion and fresh perspectives. How can we make even more impact by working together in a better way? How do we ensure that all voices are heard and blend into better decisions? How do we bridge gaps and break barriers? Glenn will share unexpected and valuable lessons about personal leadership, vitality, inclusion and diversity, growing, slowing down, trusting and connecting.

Tim Ferriss is one of the world’s leading experts on leadership, entrepreneurship and personal innovation. He is the author the iconic global bestseller: The 4-Hour-Workweek. He is an early investor in companies such as Uber, Shopify, Duolingo and Alibaba. Tim is on Fast Company’s list of “Most Innovative Business People.” His podcast The Tim Ferriss Show is the world’s most listened-to podcast for entrepreneurs and leaders with over 900 million (!!!) downloads.

“Tim Ferriss is the Oprah of Audio”
(The Observer)

Maryna Saprykina  won the 2023 Speaker contest with her speech: “Sustainability in the Times of War”. 

She is sustainability consultant from Ukraine who has seen the resilience of Ukrainian businesses firsthand.  

Her keynote addressed the role of sustainability in business continuity during times of war.

Britt Breure is Director of HR and CSR at AFAS Software, a unique family company with a strong corporate culture and impressive results. 

AFAS has 600 employees, but only 1 HR employee. That’s Britt. She is also committed to social responsibility and sustainability within AFAS and beyond.

Alix Jacobson is Former Vice President HR EMEA by Netflix. She is a commercially driven international HR executive with an extensive track record of building and sustaining healthy, efficient and high-performing teams.

Alix staunchly believes in company culture as a business driver – A clear and common set of values and behaviors can drive employee performance and team effectiveness, and ultimately business performance.

Douglas Lamont is CEO of Tony’s Chocolonely, joining in October 2022 from innocent drinks where he was CEO for nine years. 

As innocent’s CEO, Douglas put his advocacy for building businesses that balance people, profit and planet into action.

Lilian Geijsen is Managing Director of Ben & Jerry’s Europe, she embodies the company’s mission of delivering high-quality, socially responsible products while making a positive impact on the world.

She is responsible for driving growth while prioritizing social impact across all three parts of the business, including product, economic, and social.

Erin Meyer is a science rockstar in the field of (company) culture. She is professor at INSEAD Business School and she is listed in Thinkers50 the list of best leadership thinkers in the world. Erin’s book The Culture Map became a worldwide bestseller. Her book No Rules Rules, co-authored with Netflix founder Reid Hastings, deconstructs the unique culture that enabled Netflix to grow and become one of the most successful companies on earth. “The most important document to come out of Silicon Valley” (Sheryll Sandberg on the Netflix Culture Manifesto)

Rutger Bregman  is one of Europe’s most prominent young thinkers. The 35-year-old historian and author has been nominated twice for the prestigious European Press Prize for his work at De Correspondent. His articles have been featured in The Washington Post and on the BBC. His book, Human Kind (De Meeste Mensen Deugen) is a worldwide bestseller, with over 1.5 million copies sold and translations in 40 languages.

“Rutger Bregman is the Dutch Wunderkind of new ideas”
(The Guardian)